Noise, India’s homegrown wearable tech brand, has been making waves in the industry with its innovative products and strategic partnerships. While there’s been speculation about a potential Initial Public Offering (IPO), the company has clarified its stance on going public.CIO Insider+4The Economic Times+4The Arc+4
🚀 Company Overview
Founded in 2014 by brothers Amit and Gaurav Khatri, Noise began as a smartphone accessories brand. By 2018, the company pivoted to smart wearables, including smartwatches and wireless earbuds. Noise has since become a significant player in the Indian wearable market, competing with brands like Boat, Boult, and Fire-Boltt.CIO Insider+3Business News Today+3Inc42 Media+3website+2The Economic Times+2CIO Insider+2
📉 Financial Performance
In the fiscal year 2023-24, Noise reported a revenue of ₹1,430 crore, a slight decrease from ₹1,426 crore in the previous fiscal year. The company posted a net loss of ₹20 crore, compared to a profit of ₹88 lakh in FY23. Despite the loss, Noise remains a prominent player in the wearable tech industry. Business News Today+3Inc42 Media+3The Economic Times+3Business News Today+3The Economic Times+3Inc42 Media+3
💰 Recent Funding and Valuation
In April 2025, Bose Corporation, a global audio equipment giant, invested an additional $20 million (approximately ₹173 crore) in Noise. This investment brings Bose’s total funding in Noise to $30 million. The latest funding round values Noise at approximately ₹3,820 crore. The Financial Express+5BizFinance News+5The Arc+5Tech & Data for VC & Investment+1Inc42 Media+1
🌍 Global Expansion
Noise has been expanding its presence beyond India. In early 2025, the company partnered with Dubai-based distribution firm Lime Concepts to enter the Gulf Cooperation Council (GCC) region. This move is part of Noise’s broader strategy to tap into international markets and diversify its revenue streams. Inc42 Media
📈 IPO Prospects
Despite its growth and strategic investments, Noise has stated that there is “no rush” to go public. Co-founder Amit Khatri emphasized that the company is focused on building a sustainable business and does not need to provide exits for investors at this stage. He mentioned that Noise will consider an IPO when the time is right for the business. CIO Insider+5Business News Today+5Business Today+5
🔍 Conclusion
While Noise has shown impressive growth and secured significant investments, the company is not currently pursuing an IPO. Investors interested in the wearable tech sector should monitor Noise’s performance and strategic moves, as the company continues to expand its product offerings and global presence.CIO Insider+2Business News Today+2website+2
