1. At a Glance
Cash Ur Drive Marketing is raising ₹60.79 crore via SME IPO (fresh issue ₹58.1 Cr + OFS ₹2.7 Cr). Price band ₹123–₹130, with retail needing ₹2.46 lakh (2 lots) to play. Opens July 31, closes August 4, lists August 7 on NSE SME. Anchors have already parked ₹17.19 Cr—confidence check passed.
2. Introduction
A company that literally paints cities with ads is now advertising itself to investors. FY25 profits nearly doubled (PAT +92%), revenue jumped 45%, and borrowings are almost nil. Sounds like a dream drive—but is the price tag justified?
3. Business Model – WTF Do They Even Do?
Cash Ur Drive is an OOH (Out-of-Home) advertising company specializing in:
- Vehicle wraps (mobile billboards)
- Transit media (bus, auto, cab ads)
- Billboards, digital wall paintings
- 360° campaigns integrating outdoor, print, and digital
They also ride the EV wave by advertising on EV vehicles and charging stations.
4. Financials Overview
FY25 snapshot:
- Revenue: ₹142.2 Cr (+45%)
- PAT: ₹17.7 Cr (+92%)
- EBITDA: ₹20.7 Cr
- Net Worth: ₹56 Cr
Verdict: Growth engine running at full throttle.
5. What’s This Stock Worth?
- Pre-IPO P/E: 9.7x (EPS ₹13.41)
- Post-IPO P/E: 13.0x (EPS ₹10.02)
- Fair Value Range: ₹120–₹145
Edu Punchline: Valuation still looks attractive—if growth keeps driving.
6. What-If Scenarios
| Scenario | Outcome |
|---|---|
| OOH ad market booms | Listing pop likely 20–25% |
| Growth slows | Stock cruises flat |
| EV & digital ad expansion | Long-term multibagger potential |
7. What’s Cooking (SWOT)
Strengths – High ROE, zero debt, strong client base, niche transit advertising.
Weaknesses – Fragmented OOH industry, client concentration risks.
Opportunities – EV-based ads, tech-driven campaign expansion.
Threats – Digital ad dominance, economic slowdowns reducing ad spends.
8. Balance Sheet 💰
| (₹ Cr) | FY25 |
|---|---|
| Assets | 94.4 |
| Liabilities | 38.4 |
| Net Worth | 56.0 |
| Borrowings | 0.2 |
Virtually debt-free—finance guys love this.
9. Cash Flow (FY23–FY25)
| FY | Ops | Investing | Financing |
|---|---|---|---|
| 23 | Positive | Low | Minor debt |
| 24 | Strong | Low | Debt repaid |
| 25 | Stronger | Tech investments | IPO to fuel growth |
Cash flow stable; IPO injects tech + expansion funds.
10. Ratios – Sexy or Stressy?
| Metric | FY25 |
|---|---|
| ROE | 44.4% |
| ROCE | 41.6% |
| PAT Margin | 12.7% |
| EBITDA Margin | 14.8% |
| D/E | 0.0 |
ROE hotter than a summer billboard.
11. P&L Breakdown – Show Me the Money
| FY | Revenue | EBITDA | PAT |
|---|---|---|---|
| 23 | 81.3 | 5.4 | 5.2 |
| 24 | 97.8 | 8.8 | 9.2 |
| 25 | 142.2 | 20.7 | 17.7 |
Revenue and profits both accelerating like a sports car.
12. Peer Comparison
| Company | P/E | ROE | Margin |
|---|---|---|---|
| Cash Ur Drive (Post) | 13x | 44% | 12.7% |
| SME Ad Firms Avg | 14–16x | 18–25% | 5–8% |
Leads peers in profitability; valuation fair.
13. EduInvesting Verdict™
Cash Ur Drive IPO offers strong growth, high returns, and no debt baggage. It’s a rare SME ad play with scalable potential. Risks? OOH sector volatility and digital ad competition.
Final Take: A compelling growth ride—just ensure your seatbelt (risk appetite) is fastened.
Written by EduInvesting Team | July 27, 2025
Tags: Cash Ur Drive Marketing IPO, SME IPO, ₹60.79 Cr, Outdoor Advertising, EduInvesting Premium
