1. At a Glance
Cash Ur Drive Marketing is raising ₹60.79 crore via SME IPO (fresh issue ₹58.1 Cr + OFS ₹2.7 Cr). Price band ₹123–₹130, with retail needing ₹2.46 lakh (2 lots) to play. Opens July 31, closes August 4, lists August 7 on NSE SME. Anchors have already parked ₹17.19 Cr—confidence check passed.
2. Introduction
A company that literally paints cities with ads is now advertising itself to investors. FY25 profits nearly doubled (PAT +92%), revenue jumped 45%, and borrowings are almost nil. Sounds like a dream drive—but is the price tag justified?
3. Business Model – WTF Do They Even Do?
Cash Ur Drive is an OOH (Out-of-Home) advertising company specializing in:
- Vehicle wraps (mobile billboards)
- Transit media (bus, auto, cab ads)
- Billboards, digital wall paintings
- 360° campaigns integrating outdoor, print, and digital
They also
