In a complex economic climate where many restaurants struggle to survive by downsizing, slashing menus, shrinking portions, and raising prices, this Mexican fast-food chain is taking an unexpected route by providing more value.
Despite ongoing inflation, mass closures, and a rocky financial status, Del Taco is challenging the status quo by rolling out new deals and offering bigger portions to win back customers and meet shifting consumer expectations.
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As part of its brand revitalization strategy, Del Taco is launching the new El Big Boxes, which offer huge value meals at competitive prices.
- $5 Clásico: A Combo Beef & Bean Burrito, a Mini Quesadilla, Crinkle-Cut Fries, and a 16-ounce fountain drink.
- $7 Mex Faves: A Combo Beef & Bean Burrito, a Grilled Chicken Taco, a Soft Snack Taco, a Mini Quesadilla, and a 16-ounce fountain drink.
- $9 Ameri-Mex: A Double Del Cheeseburger, a Bean & Cheese Burrito with a choice of red or green sauce, a Soft Snack Taco, Crinkle-Cut Fries, and a 16-ounce fountain drink.
To continue meeting customers’ demand, Del Taco is also bringing back two fan-favorite desserts: the Orange Cream Shake and Funnel Cake Fries.
All new and returning items are now available nationwide at Del Taco restaurants and can be ordered in-store or online via its official website.
Image Source: Del Taco
Del Taco gives its burritos a massive upgrade
To give customers more value for their money, five of Del Taco’s burritos are now stuffed with more ingredients and weigh over half a pound each.
Here is a list of all the upgraded burritos:
- Combo Beef & Bean Burrito
- Beef & Cheddar Burrito
- Grilled Chicken Burrito
- 8 Layer Veggie Burrito
- Bean & Cheese Burrito
“At Del Taco, we’re committed to going back to our roots of getting a lot for what you’ve got by serving generous portions made from fresh ingredients, all at an incredible value,” said Del Taco Interim President Sarah McAloon.
Del Taco’s tumultuous history and revival
Jack in the Box (JACK) acquired Del Taco in 2022 for approximately $585 million to expand its portfolio and footprint. But only three years later, the strategy reversed.
In April, Jack in the Box revealed its “Jack on Track” initiative, a strategic plan to sell the Del Taco brand and associated real estate and close up to 200 underperforming restaurants.
This move aimed to reduce debt and refocus on core operations following the company’s disappointing second-quarter earnings results for 2025. Jack in the Box’s same-store sales dropped 4.4%, and Del Taco’s were down 3.6%.
Related: Bankrupt Mexican restaurant chain reopens locations after mass closures
Del Taco’s troubles didn’t end there. On July 15, a major brand franchisee, Matador Restaurant Group, which operated 22 Del Taco locations across Georgia and Alabama, filed for Chapter 11 bankruptcy protection.
This followed New Port Ventures’ bankruptcy last October. The franchisee operated around 18 Del Taco restaurants in Colorado before closing them all in February.
Now, Del Taco is attempting a comeback. The Mexican chain has begun reopening 17 of its former Colorado locations, in a phased rollout that began June 21. These locations were repurchased from New Port Ventures during its bankruptcy process.
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