Studio LSD IPO: ₹280 Cr Market Cap & A Content House IPOing Harder Than Its Own Shows

“For educational and entertainment purposes, not investment advice, Check disclaimer”

Studio LSD IPO: ₹280 Cr Market Cap & A Content House IPOing Harder Than Its Own Shows

1. At a Glance

Studio LSD wants ₹74 crore from you to keep producing your binge-worthy digital dramas. Price band ₹51–54, lot size₹2 lakh+ minimum(yes, only for those who can afford both NetflixandNSE SME). Pre-IPO, promoters held 100%; post-IPO they still hog 73.5% — basically, you’re funding the set lights, but they keep the script control. Subscribed1.43x on Day 1— retail is already falling for the drama, while QIBs are ghosting harder than your Tinder date.

2. Introduction

Founded in 2017, Studio LSD is one of those Andheri West creative houses that wants to scale from “shooting YouTube-level sketches” to “India’s answer to Netflix Originals.” They do everything: scripting, shooting, editing, casting, distribution, marketing, and probably negotiating with that one diva actor who won’t work past 7 pm.

Financials look flashy: revenues doubled from FY23 → FY24, then grew just 2% in FY25. Translation: Season 1 was a blockbuster, Season 2 barely got renewed. But profits? They still managed ₹11.7 Cr FY25, thanks to tighter budgets — or in desi terms, “cutting chai instead of cappuccino on set.”

So yes, they’re raising ₹59 Cr fresh + ₹14.8 Cr OFS, basically saying: “Help us grow, but also let a few insiders cash out.”

3. Business Model (WTF Do They Even Do?)

Simple pitch: Studio LSD makescontent— scripted shows for TV and OTT platforms. Services include:

  • Concept + scriptwriting
  • Production (crew, sets, lights, action)
  • Post-production (editing, VFX, sound)
  • Marketing + distribution

They’re not Netflix. They’re thevendorswho sell showstoNetflix, Hotstar, Sony, etc. Think of them as the “wedding planners of content.” You hire them, they manage the chaos, deliver a polished final product.

Revenue model = project-based + margins. The problem? Media production is competitive, cyclical, and heavily reliant on a few hit shows. One flop and your “high-margin creative content” turns into a

loss-making soap opera.

4. Financials Overview

MetricFY25 (₹ Cr)FY24 (₹ Cr)YoY %
Revenue105.0102.52.5%
EBITDA15.514.84.6%
PAT11.710.97.1%
EPS (₹)2.852.667.1%

Post-issue EPS = ₹2.25 → P/E balloons to24x.Auditor’s take: “Revenue flat, PAT inching up, yet valuation tripled — classic Bollywood accounting plot twist.”

5. Valuation (Fair Value Range Only)

  1. P/E MethodEPS post = ₹2.25.Assign 15–20x (peer range for small media).FV range = ₹34 – ₹45.
  2. EV/EBITDAEV ≈ MCap (₹280 Cr, IPO pricing) + Debt (zero) = ₹280 Cr.EV/EBITDA = 18x.Peer avg = 10–15x.FV range = ₹40 – ₹48.
  3. DCF (Drama Cash Flow)Assume 10% CAGR revenue, 11% PAT margin, discount rate 12%.FV = ₹38 – ₹50.

Overall FV Range = ₹34 – ₹50.This FV range is for educational purposes only and is not investment advice.

6. What’s Cooking – News, Triggers, Drama

  • IPO Day 1 Subscriptions:Retail 1.89x, NII 0.78x, QIBs = zero. Clearly, institutions think this script is too experimental.
  • RHP Drama:Price band revised upwards just before issue. A confidence move or overconfidence?
  • Objects:₹18 Cr for capex, ₹25 Cr
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