Whether you’re a coffee lover or not, Starbucks is nearly impossible to ignore.
With over 40,000 locations in 80 countries, it has become the most recognizable name in coffee worldwide; chances are, almost everyone has tried something from its menu at least once.
However, Starbucks has experienced a noticeable decline in recent years. Sales are down, store traffic has slowed, and concerns about the company’s long-term growth have prompted a major turnaround strategy to revive its business.
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While Starbucks still dominates the market, smaller chains like Dutch Bros (BROS) , Scooter’s Coffee, and 7 Brew Coffee have been gaining traction, steadily growing their customer bases.
Now, Starbucks faces perhaps its most significant challenge yet. A powerful international rival has entered the U.S. market, threatening its position as a coffee leader.
Related: Starbucks faces huge new rival
Founded in 2017 in Beijing, Luckin Coffee (LKNCY) entered the coffee scene 46 years after Starbucks (SBUX) launched, and has already surpassed expectations. With over 22,000 stores, it’s now the largest coffee chain in China, overshadowing Starbucks in that market.
Although relatively unknown to Americans, Luckin Coffee immediately caught people’s attention when it opened its first stores in New York City on June 30. It debuted two locations, one at 55 Broadway and another at 800 6th Ave., introducing its blue-and-white deer logo to the U.S.
Luckin Coffee officially opens its first U.S. locations
Luckin Coffee is known for its high-quality coffee and wide range of menu options at affordable prices. However, due to economic and currency differences, prices at its U.S. locations are understandably higher than in Asia.
Starbucks has faced backlash over the last few months for raising its prices. In response to criticism, it simplified its menu and eliminated extra charges, a timely move that coincides with its rival’s arrival in the U.S.
Related: Starbucks’ huge new rival opens first US stores
When comparing their menus, Luckin Coffee clearly acknowledges Starbucks as a competitor. Both chains carry handcrafted coffee beverages, frappes, matcha drinks, and refreshers. Their prices are also very similar, with a 16-ounce drip coffee costing $3.45.
And so far, U.S. consumers seem intrigued to give Luckin Coffee a chance. During its opening week, lines were out the door, with many people eager to try the new coffee shop in town.
Luckin Coffee continues U.S. expansion with third location
Keeping the momentum, Luckin Coffee has wasted no time expanding into the U.S.
In a recent Instagram post, the company teased the grand opening of its third location in New York City, hinting that the new store will be “steps away from Columbus Circle” and asking people to guess the exact location.
This sparked a wave of fans quickly flooding the comments section, with many commenting “901 8th Ave.”
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The Chinese coffee chain also posted a picture to its Instagram story revealing the outside of the new coffee shop, which appears completed. Although Luckin Coffee has yet to provide an official date for the grand opening of its new location, it claims it will be opening very soon.
To promote it, Luckin Coffee launched a scavenger hunt that will end on August 18 and allows participants to win prizes and free drinks. This suggests that the third store could open on Monday Aug. 18.
Related: Starbucks plans major change to how it adds new menu items
