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Shoppers Stop Q1 FY26 Concall Decoded: EBITDA +68%, INTUNE Still Burning Cash, Beauty Doubled in Global Biz


1. Opening Hook

Shoppers Stop’s Q1 call felt like attending a wedding — plenty of sparkle, endless talk of premiumization, and a slightly tipsy uncle (INTUNE) burning money on the dance floor. Department stores strutted out a 5% LFL growth, personal shoppers sold dreams at 3x ATVs, and beauty doubled its global business. But INTUNE? Still stuck in discount season déjà vu. Investors got promises of “bigger stores, better lounges, and travel collabs” — all nice, but can EBITDA grow faster than lipstick sales? Stick around, the climax has more masala than a sangeet night.


2. At a Glance

  • Sales up 6% – Like malls on discount day, not Diwali rush.
  • LFL Department Stores +5% – Wedding campaigns worked harder than Google Ads.
  • EBITDA +68% (non-GAAP) – Fit4Future at last, but INTUNE’s still eating the margins.
  • Beauty +17% – Lipsticks > Lehngas in growth story.
  • Global SS Beauty Sales ₹84 Cr – Doubled; perfumes moving faster than kurta sales.
  • INTUNE Losses – CFO dodged exact numbers like a politician dodges questions.

3. Management’s Key Commentary

Quote: “Customer entries grew 2% LFL, ATV up 6%.”
(Translation: People came, saw, and spent a little extra, mostly on makeup kits 😏.)

Quote: “EBITDA increased 68% non-GAAP.”
(Read: Still negative at bottom line, but hey, percentage optics look sexy.)

Quote: “Personal shoppers contribute 25% of sales with 3x ATVs.”
(Translation: Fancy salespeople are the new influencers, minus Instagram filters.)

Quote: “Premiumization at 67%, up 9% YoY.”
(Read: Middle-class wallets upgraded from shirt-pant to blazer-perfume combos.)

Quote: “INTUNE doubled business this quarter, but losses will continue.”
(Translation: Yes, bhai, we are still subsidising cheap T-shirts with lipstick profits 🙃.)

Quote: “Black Card enrollments hit record highs.”
(Read: Rich buyers love extra points — loyalty programs > quarterly earnings.)


4. Numbers Decoded

Source table
MetricQ1 FY26YoY ChangeOne-Line Analysis
Sales Growth+6%N/AFlat-to-modest, Beauty saved the day.
LFL Department Stores+5%PositiveCampaigns like “India Weds SS” worked.
EBITDA (non-GAAP)+68%StrongMargin muscle flex, but INTUNE drag hides glory.
Beauty
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