Opening Hook In a country where Bollywood stars usually sell you pan masala, QMS MAS brought in Kapil Dev to pitch nebulizers and ortho belts. The gamble seems to have worked—QDevices alone clocked ₹10 crore in Q1, equal to all of last year’s sales (Q1FY26 concall). Meanwhile, consolidated revenue hit ₹46.5 crore, up 53% YoY, and PAT rose 31% YoY to ₹3.15 crore. Why does it matter? Because pharma promotions and patient service programs (PSPs) in India are a $70 billion global model waiting to scale. The only suspense—will regulations and execution help QMS convert this niche into a mainstream blockbuster?
At a Glance
Revenue up 53% YoY – biggest Q1 in company history
PAT rose to ₹3.15 cr – profits playing in the big league
QDevices did ₹10 cr – Kapil Dev still hitting sixes at 66
Saarathi added scale – PSPs now half the revenue story
Debt-free growth so far – funding expansions without drama