Yum! Brand’s (YUM) Pizza Hut continues to struggle with mounting challenges, including declining sales, reduced foot traffic, and intense competition, all while navigating the pressures of an uncertain economy.
These blows have taken a toll on its U.S. business, with same-store sales dropping 5% year over year and total system sales down 6% during the second quarter of fiscal 2025.
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To reverse this alarming consumer trend and disappointing results, Pizza Hut is rolling out aggressive value deals and introducing new menu items for reduced prices to win back customers and steer them away from its rivals.
Related: Papa Johns makes a major change to its pizza recipe
For its latest move in this comeback strategy, Pizza Hut has just unveiled a bold new type of pizza with a value offer. This one allows fans to indulge in an entire pizza for less than the price of a personal Pan Pizza.
Image source: Shannon O’Hara/Getty Images for Pizza Hut
Pizza Hut introduces the new Crafted Flatz
Pizza Hut is launching the Crafted Flatz, a new personal pizza with a crispy thin crust cut into eight slices for just $5 each every day until 5 p.m. After the cutoff time, the new pizzas will still be available, but the price will change depending on location.
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The new Crafted Flatz comes in five different recipes:
- Nashville Hot Chicken
- Pepperoni Duo
- Three Cheese
- Ultimate
- Chicken Bacon Ranch
The Crafted Flatz are now available nationwide at all participating Pizza Hut locations and customers can order in-store, online, or through the app. The $5 promotional price is valid through November 9.
Pizza Hut fights for market share in a tough economy
Consumers continue to cut back on spending to make their budgets last longer as the economic environment remains uncertain.
According to KPMG’s Consumer Pulse Survey, overall spending has declined year over year, with 69% of consumers now opting to eat more meals at home rather than dining out.
Related: Domino’s Pizza menu change brought customers back
To stay competitive and appeal to budget-conscious diners, Pizza Hut has recently launched several value deals, including:
- $7 Deal Lover’s Menu: 17 items priced at $7 each when ordering two or more.
- Pizza Hut Melts: Available for $6.99 each.
- Large Hut Lover’s Pizzas: Four large pizza options at $12.99 each.
- Large 3-Topping Pizza Deal: Available for $11.99 each.
Pizza Hut isn’t the only one making this move. Major pizza chains like Domino’s (DMPZF) , Papa Johns (PZZA) , and Little Caesars have also rolled out their own value deals and developed pricing strategies, intensifying the competition.
As Pizza Hut focuses on value and innovation, the next few quarters will be critical in determining whether these efforts can reverse declining sales or be too unsustainable amid rising costs.
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