🚬 How Gen Z Is Keeping ITC Afloat — While Trying to Look Cool

Meta Description: Gen Z claims to care about health, climate, and minimalism — but they’re chain-vaping Gold Flake Slims, snacking on Bingo, and investing in “dividend-paying FMCG kings.” Here’s how they became ITC’s biggest unpaid interns.

📌 At a Glance:

Gen Z is all about:

• 🧘♀️ Mindfulness
• 🌱 Sustainability
• 🚫 Cancer awareness
• 👨💻 Smart investing

But also:

• 🚬 Buying Classic Connects like it’s oxygen
• 🧃 Chugging B Natural juice after a 3 a.m. Maggi run
• 💸 Bragging “ITC gives ₹15 dividend bro, passive income vibes”

They don’t want to be seen with ITC.
But they literally fund ITC — one cig and D’lite biscuit at a time.

🧾 1. The Split Personality of Gen Z Investors

They’ll cancel Nestle for palm oil.
But won’t cancel ITC for funding their next drag.

Ethics = optional. Dividend = non-negotiable.

📈 2. ITC Stock: From Boring Grandpa to Gen Z Favourite

Remember when:

• ITC didn’t move for 10 years?
• Twitter called it “The Sleeping Giant”?
• Finfluencers used it as a joke?

And then suddenly in 2023–2024:

• 📈 ITC hit lifetime highs
• 💰 Declared massive dividends
• 🥂 Became an “underrated FMCG behemoth”

And Gen Z started saying:

“Passive income, bro. Safer than crypto.”

Safe? Yes. Ironic? VERY.

🚬 3. How Gen Z Secretly