Meta Description: Gen Z claims to care about health, climate, and minimalism — but they’re chain-vaping Gold Flake Slims, snacking on Bingo, and investing in “dividend-paying FMCG kings.” Here’s how they became ITC’s biggest unpaid interns.
📌 At a Glance:
Gen Z is all about:
- 🧘♀️ Mindfulness
- 🌱 Sustainability
- 🚫 Cancer awareness
- 👨💻 Smart investing
But also:
- 🚬 Buying Classic Connects like it’s oxygen
- 🧃 Chugging B Natural juice after a 3 a.m. Maggi run
- 💸 Bragging “ITC gives ₹15 dividend bro, passive income vibes”
They don’t want tobe seen with ITC.But they literallyfund ITC— one cig and D’lite biscuit at a time.
🧾 1. The Split Personality of Gen Z Investors
| Front-Facing Persona | Real Behavior |
|---|---|
| “Say no to tobacco” | Lights one in the parking lot |
| “I believe in clean brands” | Eats Dark Fantasy at 2AM |
| “I want to invest in green stocks” | Buys ITC for dividend yield |
| “Support Indian D2C brands” | Shops Aashirvaad Atta on BigBasket |
They’ll cancel Nestle for palm oil.But won’t cancelITC for funding their next drag.
Ethics = optional. Dividend = non-negotiable.
📈 2. ITC Stock: From Boring Grandpa to Gen Z Favourite
Remember when:
- ITC didn’t move for10 years?
- Twitter called it “The Sleeping Giant”?
- Finfluencers used it as a joke?
And then suddenly in 2023–2024:
- 📈 ITC hit lifetime highs
- 💰 Declared massive dividends
- 🥂
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