Just when everyone thought India’s beauty boom had peaked, Falguni Nayar strutted in with a 30% GMV growth and a Deepika Padukone endorsement. Nykaa didn’t just sell lipstick this quarter—it sold a narrative of resilience, premiumization, and speed (literally—7-minute deliveries!). Investors were too busy blushing to notice margins hit record highs since IPO.
While peers struggle with profitability hangovers, Nykaa’s EBITDA did a 53% glow-up, and its fashion vertical turned from moody teenager to stable adult. Keep reading—there’s fragrance, Gen Z drama, and even a Kay Beauty London debut ahead. 💅
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nice read .