Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes
By Sasha Rogelberg
By Sasha RogelbergReporterSasha RogelbergReporter
Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.
Ford CEO Jim Farley with the electric F-150 Lightning, unveiled in 2021.Bill Pugliano—Getty Images
- Ford announced on Monday a $5 billion investment in its electric-vehicle production, revamping its Kentucky plant and assembly line philosophy to create a “universal EV platform” that will produce a $30,000 electric pickup truck hitting showrooms in 2027. The revised EV vision can make up for billions in losses from Ford’s previous EV projects, but could instead sink the company should it fail to deliver, analysts told Fortune.
Ford’s renewed investment into its electric vehicles has the potential to either breathe new life into a division hemorrhaging money from past failed endeavors, or be a death knell for the American auto brand, analysts warned.
Introducing the 2025 Fortune Global 500
, the definitive ranking of the biggest companies in the world. Explore this year’s list.
