1. At a Glance
Welcome to the wildest comeback in Dalal Street history —Elitecon International Ltd (BSE: 539533), once a forgotten tobacco trader, now a ₹26,000 crore market cap “turnaround” rocket ship. From a mere ₹5 in 2023 to ₹423 in 2025 before cooling to ₹163 — that’s not a multibagger, that’s a NASA trajectory with nicotine propulsion.
The latestQ2FY26 (September 2025)results screamresurrection with side drama:Revenue at ₹505 crore (up538% YoY), PAT at ₹20.2 crore (up129% YoY), but hey — the taxman wants his share too, courtesy a₹387.43 crore GST show cause notice. Because what’s an Indian turnaround without some regulatory masala?
At₹163 per share, the stock trades at a jaw-droppingP/E of 438xand aprice-to-book of 161x. ROE is a bonkers124%, ROCE at33%, but dividend yield — the corporate equivalent of dry tobacco — sits at0.00%. Promoters hold 59.4%, FIIs 38%, and the public, well, just watches from 2.3%.
From “no revenue and losses” to “quarterly ₹505 crore sales,” Elitecon’s transformation is either a masterstroke of business pivot or the most poetic financial miracle since Harshad’s days. Buckle up.
2. Introduction
Let’s rewind. Once upon a time in 1987, a humble tobacco company was born —Elitecon International Ltd, best known for its dreams rather than numbers. For years, the balance sheet was quieter than a smoker trying to hide from his wife. Then, somewhere around FY23–24, the script flipped.
Suddenly, the company started spewing announcements faster than cigarette smoke rings: acquisitions, preferential issues, QIPs, overseas subsidiaries, convertible warrants — the whole Bollywood-style corporate comeback. They boughtPandokhar Food LLP,Golden Cryo Pvt Ltd, formed a UAE subsidiary, and now even want to buy FMCG companies. Because why stick to one addictive product when you can own the entire shelf of bad habits?
From a₹5 penny stockto₹423in under two years — it’s the sort of move that makes small investors feel like prophets… until gravity reminds them that valuation also exists. The 3-month return?-34%. The 6-month?+353%. Truly the stock market’s version of bipolar disorder.
The irony? Despite 403% profit CAGR over 5 years, Elitecon still doesn’t pay dividends. Maybe they believe in reinvesting… or repackaging. Either way, FY26 is shaping up as a test of whether this rebranding is sustainable — or just a puff of smoke.
3. Business Model – WTF Do They Even Do?
So what does Elitecon actuallydobesides make investors faint?
Well, officially,they manufacture and trade tobacco-based products— fromsmoking mixtures,cigarettes, andflavored molassestokhaini,zarda, and even something called “Yummy Filter Khaini.” (Yes, they really named itYummy; only in India can carcinogens be branded appetizingly.)
But the real twist lies in theirexpansion binge. Elitecon has now entered international markets — UAE, Singapore, Hong Kong, UK, and parts of Europe. They even plan to diversify into matchsticks, pipes, and snuff grinders — basically every 19th-century smoker’s starter pack.
Recent acquisitions show they’re also venturing intofood, cryogenics, and FMCG. From “smoke to snacks,” the diversification logic seems to be: “If it sells, we’ll buy it.” Their UAE subsidiary hints at ambitions to globalize the brand, and given the Indian tobacco industry’s regulation-heavy landscape, offshore expansion might be a clever escape route… or a smoke screen.
So yes — they sell tobacco, dream FMCG, and occasionally issue warrants worth ₹158 crore to themselves. Sounds messy? That’s because it is. But in the land of small caps, chaos is a business model.
4. Financials Overview
| Metric (₹ Cr) | Latest Qtr (Sep’25) | YoY Qtr (Sep’24) | Prev Qtr (Jun’25) | YoY % | QoQ % |
|---|---|---|---|---|---|
| Revenue | 505 | 79 | 199 | +538% | +154% |
| EBITDA | 22 | 8 | 21 | +175% | +4.8% |
| PAT | 20.2 | 8.8 | 20.0 | +129% | +1.0% |
| EPS (₹) | 0.13 | 0.07 | 0.13 | +86% | 0% |
Annualised EPS:₹0.52 → P/E = 163 / 0.52 =~313x(but Screener’s showing 438x, depending on TTM EPS of ₹5.8).Anyway, whichever way you slice it —this stock is priced like it sells oxygen, not tobacco.
Commentary:Revenue growth is extraordinary — from ₹79 crore to ₹505 crore in a year. EBITDA margins remain thin at 4–7%, but profitability consistency is new
territory for Elitecon. However, when you mix a ₹20 crore PAT with a ₹26,000 crore market cap, it’s like buying a ₹10 chai for ₹2,000 because it’s in a fancy cup.
5. Valuation Discussion – Fair Value Range (Educational Only)
Let’s pull out the calculator before the auditors faint.
a) P/E Method
TTM EPS = ₹5.8Industry P/E = 28.4
Fair Value Range (based on normalized multiple):= ₹5.8 × (20–30) = ₹116 – ₹174
But current P/E = 438 → Clearly, Elitecon’s valuation smokes its own products.
b) EV/EBITDA Method
EV = ₹26,081 CrEBITDA (TTM) = ₹62 CrEV/EBITDA = 421x (vs industry average 25x)
Normalizing to 25x:Fair EV = 62 × 25 = ₹1,550 Cr → Fair Equity Value ≈ ₹1,550 CrAt current mcap ₹26,024 Cr,stock is 16–17x above fair EV.
c) DCF Approach (simplified)
Assume FCF grows at 25% for 5 years from ₹20 Cr PAT base with 15% reinvestment and 12% discount rate.DCF value ≈ ₹1,000–₹1,200 Cr.
👉 Fair Value Range (Educational Only): ₹1,000 – ₹1,700 Cr (₹6 – ₹11 per share).(Current price ₹163)
Disclaimer:This fair value range is for educational purposes only and is not investment advice. The market may remain high on nicotine longer than logic stays sober.
6. What’s Cooking – News, Triggers, Drama
Elitecon’s announcements read like a Bollywood gossip column:
- Nov 2025:Q2FY26 results + interim dividend (Re.0.05/share). But the showstopper was the₹387.43 crore GST show cause noticeby DGGI. Tax officers clearly want a puff of the profits.
- Oct 2025:Acquired 55% inLandsmillfor ₹52.85 crore and 51.65% inSunbridgefor ₹128.4 crore — both now subsidiaries. Because who needs focus when you can have subsidiaries?
- Aug 2025:Announced ₹300 crore QIP, ₹350 crore acquisition, and relocation of the registered office to Maharashtra.
- Jul 2025:Faced ₹408 crore GST disputes and appointed a new CFO.
- Aug 29, 2025:EGM approved a ₹300 crore QIP, ₹400 crore preferential issue, and ₹1,000 crore investment limit.
So, the script is simple — fundraise, acquire, expand, repeat.If the acquisitions deliver synergies,

















