Ceeta Industries: From Granite to Chips – But Can This Namkeen Story Stay Crunchy?
Date of Publishing -
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🧠 At a Glance
Ceeta Industries, a low-profile ₹75 Cr micro-cap from the Poddar Group, has transformed from a granite trader into a snacks manufacturer. Its brand SKITOS plays in the competitive namkeen and chips space. Despite 88% sales growth and a turnaround in FY25, the stock trades at a nosebleed 112x P/E. Investors must ask – is this a serious FMCG play or just a flavour-of-the-year rally?
🍟 1. Introduction – From Stone to Salt
Imagine telling your grandkids you built your empire selling both granite and potato chips. That’s Ceeta Industries for you.
Once a granite and essential oils trader (yes, the skincare and countertop combo), Ceeta Industries Ltd (CIL) is now serving SKITOS – a humble namkeen brand – hoping to be the next PepsiCo pe bhari desi competitor.
But can a tiny ₹5 Cr revenue company compete in the same space as Nestlé, Britannia, or even regional thalaivas like Bikaji or Haldirams?
Let’s find out.
🏭 2. WTF Do They Even Do?
Core Business Segments:
🥔 Packaged Foods (Main business): Manufacturing of potato chips, namkeens and other snacks under the brand SKITOS.
🏭 Contract Manufacturing: Job-work orders for other brands (names undisclosed).
💸 Financial Income: Deployment of surplus capital into investments and loans (a significant chunk of profits comes from here).
