Relaxo’s Slippery Slope: Sales Stuck in Neutral

Relaxo’s Slippery Slope: Sales Stuck in Neutral

1. At a Glance
Over the past five years, Relaxo Footwears has grown sales at a 3% CAGR to ₹2,790 cr and delivered a 5-year profit CAGR of –6%, with ROCE down from 30% to 11%. Despite premium brands like Sparx, the stock trades at 73× FY25 EPS of ₹6.84—well above a fair-value band of ₹175–₹262.


2. Introduction with Hook

  • Imagine slippers and canvas shoes making you richer—Relaxo tried, but growth sputtered.
  • From a ₹2,653 cr sales peak in FY22 to ₹2,790 cr in FY25, it’s less “striding ahead” and more “hobbling forward.”
  • At ₹501/share, you’re paying ₹73 for every rupee of earnings—shoe-shiners charge less.

3. Business Model (WTF Do They Even Do?)

  • Product Mix: Rubber/EVA slippers (Flite, Bahamas), canvas & sports shoes (Sparx), school shoes.
  • Distribution: 100,000+ retail outlets via distributors, modern trade, e-commerce.
  • Value Leadership: #1 in value segment, targeting cost-conscious ₹200–₹600 price range.
  • Exports: Small but steady presence in Middle East and Africa.

4. Financials Overview – Profit, Margins, ROE, Growth

MetricFY20FY255-Yr CAGR
Sales (₹ cr)2,2962,790+3%
Net Profit (₹ cr)175170–1%
OPM14%14%±0 pp
ROCE26%11%–15 pp
ROE26%8%–18 pp
  • Sales: Flat, with a dip in FY24 reflecting weak consumer demand.
  • Profits: Fell in recent years—FY25 net profit ₹170 cr vs ₹200 cr in FY24.
  • Margins: Holding ~14%, thanks to tight cost control on rubber and synthetic inputs.

5. Valuation – Is It Cheap, Meh, or Crack?

  • FY25 EPS: ₹6.84
  • Current P/E: 73× (₹501/₹6.84)
  • Peer P/E Band: Campus Activewear ~71×; Bata India ~67×; Metro Brands ~91×.
  • Fair Value Range (15–20× EPS):
    • Low: 15 × ₹6.84 ≈ ₹103
    • High: 20 × ₹6.84 ≈ ₹137
  • Conclusion: At ₹501, Relaxo sits well into luxury pricing territory—far above reasonable multiples.

6. What’s Cooking – News, Triggers, Drama

  • Volume Clarification (Jul 8, 2025): Exchange sought clarity on unusual trading—company confirmed no undisclosed material info.
  • Management Moves: VP Sales and VP Marketing resignations announced for late-2025—could disrupt go-to-market strategy.
  • New Launches: Sparx youth collection and school-shoes JV pipeline—yet to show material sales impact.

7. Balance Sheet – How Much Debt, How Many Dreams?

  • Borrowings: Modest ₹213 cr vs ₹205 cr (FY24), supporting working capital.
  • Reserves: Grew to ₹2,073 cr from ₹1,976 cr—buffer against slow growth.
  • Total Liabilities: ₹2,762 cr vs ₹2,714 cr—largely driven by trade payables and other current liabilities.
  • Fixed Assets: Stable around ₹1,345 cr, reflecting limited capex.

8. Cash Flow – Sab Number Game Hai

  • Operating CF: Strong ₹406 cr in FY25 (vs ₹235 cr FY24), aided by tight receivables.
  • Investing CF: –₹262 cr, mainly working-cap and minor capex.
  • Financing CF: –₹162 cr (dividends & debt repayment).
  • Net Cash Flow: –₹18 cr, nearly flat—no cash crunch, but no surplus either.

9. Ratios – Sexy or Stressy?

RatioFY20FY25
Debtor Days3541
Inventory Days130177
Payables Days5863
Cash Conversion Cycle (days)107155
Working Capital Days56103
  • Tight Receivables but inventory pile-up—likely overstocking to chase moderate demand.
  • Long CCC at 155 days strains supplier terms.

10. P&L Breakdown – Show Me the Money

  • Revenue Split: Slippers & flip-flops ~50%, sports & canvas ~35%, school & others ~15%.
  • Cost Structure: Material ~60%, labor/overheads ~20%, other expenses ~6%.
  • Other Income: ₹27 cr, negligible buffer.
  • Depreciation & Interest: ~₹179 cr combined, manageable but reduces free cash.

11. Peer Comparison – Who Else in the Game?

CompanyCMP (₹)P/EROCEMCap (₹ cr)
Metro Brands1,172912031,965
Bata India1,239671415,959
Relaxo Footwears501731112,492
Campus Activewear28371208,657
Redtape13745227,592
  • Insight: Relaxo’s ROCE lags peers; multiples suggest high expectations on a mid-single-digit growth story.

12. Miscellaneous – Shareholding, Promoters

  • Promoters: 71.27% (steady over five years).
  • FIIs: ~3.1%; DIIs: ~10.6%; Public: ~15.1%.
  • KMP Changes: Senior leadership churn could hamper execution.

13. EduInvesting Verdict™
Relaxo Footwears is India’s value-segment behemoth, but a near-flat top line, profit slump and stretched cash cycle leave little wiggle room. At ₹501, the market’s betting on a growth sprint that hasn’t shown up—so today’s price feels more “designer dud” than “value steal.”

✍️ Written on July 12, 2025

Tags: Relaxo Footwears Ltd, 5-Year Recap, Footwear, Fair Value, Financial Analysis

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