At a Glance
Rose Merc Ltd went from doing ₹1 Cr revenue in FY23 to ₹79 Cr in FY25. It reported ₹16 Cr PAT, trades at 2x P/E, has a book value of ₹152… but promoter holding is 0.15%. Also, it now owns 30% of a hotel company and runs a T20 league. Is this a turnaround or a dressed-up vanity project?
1. 🎬 Introduction with Hook
“Yeh company kya karti hai?”
Great question. So is: How did it go from ₹1 Cr revenue to ₹79 Cr in two years, without anyone noticing?
Because Rose Merc, founded in 1985, was just a sleepy BSE-listed shell trading “general merchandise” for decades. Suddenly in FY25:
- ₹79 Cr revenue
- ₹16 Cr profit
- 33% ROE
- Cricket league rights
- Stake in hospitality firm
You can’t make this up. So we dug into the (scant) data.
2. 🧩 WTF Do They Even Do? (Business Model)
🔹 Trading – Retail & Wholesale
- General Merchandise (not defined)
- Possibly finance-linked items or bulk inventory
🔹 Wealth Building Services
- Whatever that means. Possibly prop investments?
🔹 Event Subsidiaries
- Owns rights to Navi Mumbai Premier League (NMPL)
- Supports fashion shows in Dubai (???)
🔹 Hospitality Stake
- Acquired 30% stake in Vastavya Rose Merc Hotels for ₹30,000 (lol)
So we’re talking about a multi-vertical trader + event sponsor + startup incubator + hotel
