💍 PC Jeweller: From ₹600 to ₹19 — But Wait, There’s a Twist
Date of Publishing -
Spotted a factual error — a wrong number, date, or fact? Tell us and we will check the source.
🧵 At a Glance
PC Jeweller is trying to pull off one of the greatest “dead stock comebacks” in recent memory. From losing ₹629 Cr in FY24 to clocking ₹578 Cr net profit in FY25, the stock is now up 227% in 1 year and has become a retail crowd-favourite again. But under the glitter, is it real gold or polished brass?
1️ WTF Do They Even Do?
B2C and B2B jeweller selling gold, diamond, silver items
Domestic retail outlets + B2B exports (mainly via Dubai firms)
In-house design team and “wedding collection” lines like Dashavatar, Amour, Bandhan, etc.
Once considered the next Titan… until 2018 happened.
