1. At a Glance

Ladies and gentlemen, welcome to the great Indian décor revolution — led not by carpenters, but by contract manufacturers and celebrities with perfect jawlines.Euro Pratik Sales Ltdhas officially gone from being your interior designer’s secret catalogue to a ₹3,288 crore market-cap showstopper, trading at ₹322 per share (as of November 4, 2025).

With astock P/E of 45x,ROCE of 49.5%, andROE of 39.4%, the company isn’t just putting panels on walls — it’s putting performance on display. TheirQ2FY26 sales jumped 10.1% YoY to ₹96.6 crore, whilePAT stood at ₹23 crore, down 13.6% QoQ (because apparently even wall panels take a breather).

Operating margins remain a jaw-dropping35.7%, proving that in the business of making walls prettier, the only thing more decorative than their laminates is their balance sheet. With brand ambassadorsHrithik Roshan(Euro Pratik) andKareena Kapoor Khan(Gloirio), they’ve ensured that the company’s brand is as glamorous as its EBITDA margin.

The company went public inSeptember 2025, raising₹451 crore(all via Offer for Sale) — and the market welcomed them like an influencer entering a luxury home store.

2. Introduction

You’ve probably heard of fast fashion. But have you ever heard offast décor? Welcome to Euro Pratik Sales Ltd — where wallpapers have launch calendars and laminates drop like new sneakers.

Founded in 2010, Euro Pratik doesn’t actuallymakeanything. It simplysells style. Their model is as “light” as their panels: anasset-light outsourcing empire, partnering with 36 contract manufacturers across India and exotic lands likeSouth Korea, Vietnam, and Turkey. Because, clearly, “Make in India” needs some foreign finishing touches.

The company’s secret sauce isdesign velocity— launching113 catalogues in four yearswith over3,000 designsacross30 product categories. Think of it as the Zara of walls — constantly reinventing how your living room looks (and how your contractor sighs).

TheirDecorative Wall Panels (66% of revenue)andLaminates (25.6%)dominate the sales pie, while “Others” (films, adhesives, mouldings) contribute a spicy8.2%. And since FY24, they’ve begunexporting— to places as varied asSingapore, UAE, Australia, and Burkina Faso(yes, even West Africa needs glamour).

So far, everything’s smooth, shiny, and high-margin — just like their panels. But let’s peel back that laminate and see what lies beneath.

3. Business Model – WTF Do They Even Do?

Euro Pratik Sales Ltd is like that one friend who never builds anything but always takes credit for “curating” it. Theydesign, brand, and distribute; the rest — manufacturing, logistics, headaches — are outsourced.

Their two main brands are:

• Euro Pratik– positioned as premium decorative panels.
• Gloirio– the glam sibling focusing on laminates.

Their network boasts180 distributors across 25 states, covering116 cities. This means they’re everywhere from Delhi’s design showrooms to tier-III towns where modular kitchens still mean “done by uncle’s friend.”

The business model can be summed up as:Creativity in Mumbai → Manufacturing in Asia → Distribution in India → Profit in Balance Sheet.

They partner with technology leaders likeMiga from South Korea, ensuring their products don’t just look good but also survive monsoons and mother-in-laws.

By being asset-light, Euro Pratik dodges capex like a Bollywood hero dodging taxes — instead focusing on catalogue launches, celebrity branding, and global sourcing.

If Ikea is “assemble-it-yourself,” Euro Pratik is “admire-it-yourself.”

4. Financials Overview

Annualised EPS = ₹2.25 × 4 =