🔍 At a Glance
Aditya Vision is the largest electronics retail chain in Bihar, selling everything from mobile phones to refrigerators across tier-2 and tier-3 cities. With 10x profit growth in 5 years, expanding footprints, and a stock that once did 25x post-2019, it’s now gunning for a bigger piece of the national pie. But rising debt, interest costs, and promoter dilution are buzzing in the background.
1. 🧩 Introduction with Hook
Imagine Croma + D-Mart + Bihari jugaad — that’s Aditya Vision.
- From ₹2 EPS in FY21 to ₹8.2 in FY25
- 5-Year profit CAGR: 51% 😳
- ROE: 20%, OPM: 9%
- 90+ showrooms across Bihar, Jharkhand, and Eastern UP
- Now listing on NSE, doing stock split, and issued 51% special dividend on its 25th anniversary
But wait, the party’s not all JBL speakers and iPhone 15s. There’s some static too.
2. 🏪 Business Model – WTF Do They Even Do?
🛒 Think of Aditya Vision as the regional retail giant for consumer electronics:
- Products: 10,000+ SKUs — mobiles, TVs, fridges, laptops, washing machines, ACs
- Brands: Apple, Samsung, Sony, LG, Whirlpool, etc.
- Model: Brick & mortar + omnichannel (online ordering but very localized delivery model)
- Geography: Focused on Eastern India (esp. Bihar, Jharkhand, UP)
- Strategy: Store expansion in underpenetrated tier-2/3 towns, heavy festival discounts, and
