🚗 “Maruti’s Man in Punjab” – But Is Hira Automobiles Worth ₹272?

At a Glance

Hira Automobiles is an authorized dealer of Maruti Suzuki with 12 showrooms and 11 workshops spread across Punjab. While the business sounds simple and steady, the stock is up 321% in the past year despite a 5-year revenue decline of -7%. ROE is ~5%, P/E is 95x, and sales have dropped YoY. So… who’s driving this rally?

1. 🪪 WTF Do They Even Do?

Welcome to Maruti ki Dukaan, Punjab edition.

Hira Automobiles Ltd is not a car manufacturer. It’s just a dealer—but a big one. It:

• Sells new Maruti Suzuki cars across its 12 showrooms
• Runs 11 workshops for service, spares, and insurance
• Also operates a Maruti Driving School (yes, they’ll teach you how to scratch your Alto before you even get it)
• Offers insurance and accessory sales (read: floormats + overpriced perfume)
• Trades in used cars too

But it’s not a franchise. It’s an official Maruti partner. Think of it as your neighbourhood Maruti showroom… but listed.

2. 📊 Financials: Revenue Down, Stock Price Up?

Revenue & Profit Trends (in ₹ Cr)

Yes. FY25 revenue is down by ₹51 Cr. But the stock is up 321% in the past year.

Margins are razor thin (4–5%) because… well, welcome to the