🟢 1. At a Glance
Choice International Ltd (CIL) is a ₹14,000 Cr market cap financial services company offering broking, NBFC, infra advisory, and more. With 66% PAT CAGR over 5 years and a 47% sales CAGR, it’s been compounding like a beast. But a P/E of 89x, 100% promoter share pledge, and working capital gymnastics raise eyebrows. Is this India’s next fintech empire, or a richly priced mirage?
🏦 2. Hook – “Your Broker’s Broker Just Went Full Bajaj Finserv (Kinda)”
Let’s get one thing clear – Choice isn’t just a broker anymore. It’s an empire-in-the-making.
They’re building:
- A Mutual Fund AMC
- An NBFC growing via acquisitions
- A digitization contractor for public sector infra
- An investment bank
- A robo-advisory cum AI-led fintech arm
Basically, they’re throwing the entire NSE startup expo into one listed company. So far, it’s working—revenues grew from ₹134 Cr in FY17 to ₹910 Cr in FY25. But can they keep it together?
📦 3. WTF Do They Even Do?
Choice is a diversified financial services group offering:
🏦 Core Segments:
- Broking & Distribution (Choice Equity Broking)
- NBFC Lending (Choice Finserv – retail lending biz from Paisabuddy + Sureworth)
- Investment Banking & Advisory (Infra, PPP models, Govt projects)
- Wealth & Mutual Fund (Received SEBI approval for Choice AMC)
- Digitization Projects (Digitizing land records, public infra systems)
🛠️ Subsidiaries & Expansions:
- Choice AMC Pvt Ltd (New MF arm)
- Choice Finserv Pvt Ltd
