💎 Aayush Art – Gold, Lace, and a Suspiciously Shiny Turnaround?

💎 Aayush Art – Gold, Lace, and a Suspiciously Shiny Turnaround?

At a Glance

From zero-profit textile trader to 900% revenue growth jeweller, AABL’s transition is nothing short of miraculous. But behind the ₹930 stock price lies a P/E of 787, promoter pledging, 27% margin jumps, and some truly eyebrow-raising quarterly gymnastics. Coincidence? Karma? Or something more… bullionaire-style?


1. 🎯 Introduction – WTF Is Going On Here?

  • 📈 Stock up 658% in 1 year, 218% CAGR over 3 years
  • 💰 FY25 Net Profit: ₹1.8 Cr vs ₹0.26 Cr in FY24
  • 🛍️ FY25 Revenue: ₹74 Cr vs ₹7.3 Cr in FY24
  • 💎 Business pivot from lace to luxury jewellery
  • 💀 P/E: 787x
  • 🔒 Promoters hold just 20.7%, and 27.4% is pledged

This ain’t your average SME. It’s either the most underrated multibagger… or the next “Mehul Choksi: Surat Chapter”.


2. 💼 WTF Do They Even Do?

Originally:

  • 🧵 Sold fabrics, grey cloth, and lace via job work
  • Focused on low-margin textile trading

Now:

  • 💍 Full pivot to gold, diamond, silver jewellery
  • Trading + manufacturing hybrid
  • Sales model not clearly segmented
  • No export disclosures, no big retailer tie-ups

It’s like they found a magic lamp and said, “Screw cotton, bring on the carats.”


3. 💸 Financials – Goldmine or Glittery Mirage?

MetricFY22FY23FY24FY25
Revenue (₹ Cr)3.113.27.373.8
Net Profit (₹ Cr)-0.420.260.261.81
OPM (%)-13.5%0%-2%3.3%
EPS (₹)-1.390.860.211.18
ROE-5.4%4.4%1.3%4.66%

🧠 TL;DR:

  • Revenue went 10x. Profit went 7x.
  • But ROE is still below 5%
  • Operating margins still low single digits

And yet… market cap is ₹1,424 Cr


4. 🤯 Valuation – Is It Cheap, Meh, or Crack?

MetricValue
CMP₹930
Market Cap₹1,424 Cr
P/E787x
Book Value₹34.5
P/B27x
Fair Value (EduGuess™)₹90 – ₹130

This is crack-level pricing, reserved for SaaS unicorns or Netflix protagonists.

Even if profits grow 10x again, it still won’t be cheap.


5. 🍿 What’s Cooking – Orders, Warrants & Drama

  • 📈 FY25 Revenue = ₹74 Cr, Profit = ₹1.81 Cr (YOY 10x jump)
  • 🧾 No clarity on client base, order book, or recurring revenue
  • 📜 ₹10.34 Cr preferential warrants issued at ₹235/share in 2024
  • 🤷 30 lakh convertible warrants were cancelled mid-year
  • 🧍 Promoters went from 38.8% to 20.7%, pledging 27.4% of that
  • 📦 Debtor days jumped from 48 → 136
  • 🧠 No dividend, no detailed breakup of bullion vs textile

How did a company with ₹0.18 Cr PAT in FY24 hit ₹1.81 Cr in FY25?

No detailed investor presentation. No concalls. No answers.


6. 🏦 Balance Sheet – Kitna Gold, Kitna Fiction?

MetricFY23FY24FY25
Net Worth₹9.9 Cr₹24.8 Cr₹52.8 Cr
Total Assets₹10.2 Cr₹25.1 Cr₹58 Cr
Debt₹0 Cr₹0 Cr₹0 Cr
Fixed Assets₹0.14 Cr₹0.12 Cr₹0.18 Cr
Inventory₹0.4 Cr₹1.4 Cr₹17.1 Cr
Receivables₹0.2 Cr₹0.02 Cr₹27.2 Cr

🤯 Receivables explosion with no debt? Margin expansion with no infra? Fixed asset base still ₹18 Lakh.

Too good? Too fast? Too soon?


7. 🧾 Cash Flow – Sab Number Game Hai

YearCFO (₹ Cr)FCFFinancing
FY25-₹40.4 Cr₹26.3 Cr
FY24₹0.25 Cr₹14.6 Cr

Negative cash flow in FY25 despite profits = working capital drain.

Financing done through preferential equity, not debt. So far, all dilution.


8. 📉 Ratios – Sexy or Suspicious?

MetricValue
ROE4.66%
ROCE6.21%
OPM3.32%
P/E787x
P/B26.9x
Debt/Equity0x
Promoter Holding20.7%
Promoter Pledge27.4%

It ticks all the “low quality high price” boxes.


9. 💰 P&L Breakdown – Show Me the Money

  • FY25 PAT: ₹1.81 Cr
  • FY25 Revenue: ₹73.8 Cr
  • Margins: 3.3%, though better than previous years
  • No interest cost = no debt
  • Other income almost zero
  • Capex negligible

This isn’t a growth capex story. It’s a margin magic story.


10. 🕵️ Peer Comparison – Who Else is Blinged Out?

CompanyPEROEOPMSales (Cr)
Aayush Art787x4.66%3.32%74 Cr
KPR Mill49x17%19.5%6,388 Cr
Trident43x8.3%13%6,987 Cr
Indo Count23x11.3%13%4,151 Cr

Aayush Art has lowest profitability, smallest scale, but highest valuation.

Suspicious? Slightly.


11. 🧾 Miscellaneous – Promoters, Dilutions, History

  • 👨 Promoters: 20.7%, pledged 27%
  • 🧾 Multiple warrant issues and cancellations
  • 📉 Promoter stake down from 38% to 20% in 2 years
  • 📂 Originally a textile job work firm
  • 💍 Now: Jewellery & bullion trader. No manufacturing infra disclosed.

How did they scale so fast? From ₹0.2 Cr to ₹74 Cr revenue without plant & machinery?


12. 🧑‍⚖️ EduInvesting Verdict™

“The only thing shinier than Aayush Art’s stock is the red flag fluttering beside it.”

✅ 10x growth in sales
✅ No debt
✅ High visibility stock price (lol)

❌ PE of 787
❌ Promoter dilution and pledging
❌ Receivables chaos
❌ Zero asset growth
❌ No segmental clarity

Fair Value Range: ₹90 – ₹130
Until this company shows credible breakdown of operations and cash flow, it remains a “watch from distance” case.


✍️ Written by Prashant | 📅 July 8, 2025
Tags: Aayush Art, SME IPOs, Bullion Stocks, Red Flag Stocks, Jewellery Trading, Lace to Gold, EduInvesting, Pledged Promoters, Preferential Issue Stocks, NSE SME

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