Trupanion CFO Sells $122K in Stock Under 10b5-1 Plan — Normal Diversification or Something More?


🟢 At a Glance:
Fawwad Qureshi, the Chief Financial Officer of pet insurance provider Trupanion, Inc. (NASDAQ: TRUP), sold 2,534 shares on May 29, 2025 at an average price of $48.31 per share. That totals about $122,400. The sale was made under a Rule 10b5-1 trading plan, meaning he didn’t just wake up and decide to sell. But in a year where Trupanion is trying to recover investor confidence, the timing still raises some whiskers.


🧾 What Exactly Happened?

A Form 4 was filed with the U.S. Securities and Exchange Commission (SEC) on June 2, 2025. Here’s what it said, minus the legalese:

FieldDetails
Filing DateJune 2, 2025
Sale DateMay 29, 2025
ExecutiveFawwad Qureshi
TitleChief Financial Officer (CFO)
CompanyTrupanion, Inc. (NASDAQ: TRUP)
Shares Sold2,534
Average Sale Price$48.31
Total Value~$122,400
Shares Remaining3,545
OwnershipDirect
Filed UnderRule 10b5-1

So, Qureshi now holds 3,545 shares — not exactly a panic sell, but

definitely not “diamond hands.”


🐾 What Is Trupanion Anyway?

Trupanion isn’t your typical Wall Street animal. It’s a pet insurance provider headquartered in Seattle that’s built a strong niche over the years by making pet owners pay monthly premiums to prepare for the inevitable leg injury caused by an overly energetic labrador.

Their stock, TRUP, has had a rollercoaster 2024–2025 thanks to:

  • Margin compression due to high vet inflation 🐕‍🦺
  • Expansion into Canada and Europe 🌍
  • And now… insider activity 🤔

📜 What Is a Rule 10b5-1 Plan?

Think of it as a “pre-scheduled selling cheat code” — totally legal and SEC-compliant.

  • Executives set up a plan in advance to sell shares at specified
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