1. At a Glance
SSMD Agrotech India Ltd, theHouse of Manohar(and also apparently the House of Sudden Profit Spikes), has entered the IPO chat. With a ₹34.09 crore book-built issue at ₹114–₹121 per share, this Delhi-based agro-food brand is asking retail investors to cough up a minimum ₹2.42 lakh per application. The company’s restated FY25 profit zoomed 388% YoY — a number so juicy it could make even sugarcane blush.
Valued at ₹104.86 crore post-listing, SSMD Agrotech India’s FY25 P/E ratio of 13.16x looks temptingly moderate — but when your PAT margin is only 5.42% in a business offlour, puffed rice, and dal dust, there’s always a hint of drama beneath the packaging.
Market Maker? Nikunj Stock Brokers. Lead Manager? 3Dimension Capital — not the Avengers of IPOs, but they do keep things… dimensional. Listing? BSE SME, where every crore counts and every retail investor dreams of becoming the next FMCG mogul.
So, willHouse of Manoharmake investors’ portfolios smell like freshly ground besan — or burnt chana? Let’s dig in.
2. Introduction
Welcome to the world of SSMD Agrotech India Ltd — a company that started by grinding grains and is now grinding its way into the stock market. From a humble flour mill in Delhi’s Siraspur to a ₹104 crore market cap IPO, this family-run business wants your capital to roll faster than their chakki.
The company has done a rebranding journey that rivals most Bollywood identity changes. It started asManohar Lal Jaigopal Agro Industries, becameS.S. Agro India, merged intoShree Dhanlaxmi Flour Mills Pvt. Ltd., and finally morphed intoSSMD Agrotech India Ltd.Because why settle for one name when you can have four?
Now, SSMD produces puffed rice, gram flour, idli rava, and even by-products of chana dal — all under four brand umbrellas:Manohar Agro,Super S.S.,Delhi Special, andShri Dhanlaxmi. The “Delhi Special” one sounds less like a brand and more like a DTC bus route, but we’ll take it.
And here’s the masala: their FY25 revenue shot up 35%, PAT by 388%, and ROE crossed a ridiculous 130%. Either the management is pulling financial miracles, or the auditors have found a new brand of holy water.
3. Business Model – WTF Do They Even Do?
SSMD Agrotech India is a full-stack agri-processing and repackaging company — basically the “DMart of Dals” and “Nykaa of Namkeen.” The firm’s model is quite straightforward but executed with classic Delhi hustle:
- Procurement:Buy agro commodities like chana, rice, and grains.
- Processing:Convert them into flours, puffed rice, and dal variants.
- Repackaging:Put them in shiny plastic with brand names likeSuper S.S.(which sounds like a superhero who fights hunger).
- Distribution:Push them via distributors across North India — Delhi, Haryana, Punjab, UP, and Uttarakhand.
- D2C Sales:Through micro manufacturing units and “dark stores” — yes, they’ve adopted the Swiggy playbook for chana flour.
They currently operate3 manufacturing unitsand1 D2C dark store, serving a mixed audience of wholesalers, kirana stores, and direct consumers.
The model is volume-driven, with thin margins (EBITDA margin 8.54%). It’s a business where every gram matters — literally. One misweighing and your profits evaporate faster than atta in Delhi’s winter fog.
4. Financials Overview
Let’s compare their financial spices:
| Metric | Latest Half Year (Sep 2025) | FY25 | FY24 | YoY % | QoQ % |
|---|---|---|---|---|---|
| Revenue (₹ Cr) | 52.13 | 99.18 | 73.45 | 35% | – |
| EBITDA (₹ Cr) | 5.79 | 8.47 | 3.23 | 162% | – |
| PAT (₹ Cr) | 3.84 | 5.38 | 1.10 | 388% | – |
| EPS (₹) | 8.85 (annualized) | 9.19 | 1.88 | 388% | – |
Figures in ₹ crore (restated financials)
Commentary:When your PAT grows faster than your atta prices, you know something’s up. The FY24–FY25 leap is wild — PAT up 5x with revenue up only 35%. Even Baba Ramdev’s FMCG margins would raise an eyebrow. Still, EBITDA
margin of ~8.5% is a reasonable cushion in a low-margin industry.
5. Valuation Discussion – Fair Value Range Only
We’ll crunch three quick valuation methods to find the educationalFair Value Range.
(a) P/E Method
- FY25 EPS = ₹9.19
- Industry average (Agro FMCG SMEs): ~12–16x
- Fair Value = ₹110.3 – ₹147.0
(b) EV/EBITDA Method
- EBITDA (FY25) = ₹8.47 Cr
- Net Debt = Total Borrowings – Cash (assume ₹6.88 Cr debt, ₹1 Cr cash approx.)
- EV ≈ ₹105 Cr (Market Cap) + ₹5.88 Cr = ₹110.88 Cr
- EV/EBITDA = 13.08x (premium for SME, okayish)Fair Value range = 10x–14x EBITDA → ₹84–₹118 Cr Market Cap equivalent.
(c) DCF (Simplified)Assume 10% CAGR revenue, 8% margins, discount rate 13%, terminal 3%.→ Fair Equity Value ≈ ₹90–₹120 Cr
✅Fair Value Range (Educational Purpose Only): ₹110 – ₹145 per share.This fair value range is for educational purposes only and is not investment advice.
6. What’s Cooking – News, Triggers, Drama
The company’s IPO money will be spent on five recipes:
- ₹13.10 Cr forworking capital(a.k.a. buying more chana dal).
- ₹6.83 Cr forloan repayment(clearing old atta tabs).
- ₹2.04 Cr fornew dark stores(D2C expansion).
- ₹0.97 Cr fornamkeen machinery(snack-onomics 101).
- Balance forgeneral corporate purposes, aka “chai, travel, and board meetings in Goa.”
Future triggers:
- Entry into ready-to-eat and namkeen segments.
- Expansion of D2C “House of Manohar” model — basically a desi Haldiram meets Blinkit hybrid.
- Brand visibility expansion across Tier 2 cities.
If executed well, the company can build a solid regional FMCG niche. If not, it might just end up being another “dal mill IPO” with short-term steam.
7. Balance Sheet
| Particulars (₹ Cr) | Sep 2025 | Mar 2025 | Mar 2024 |
|---|---|---|---|
| Total Assets | 32.33 | 18.16 | 15.60 |
| Net Worth | 10.76 | 6.92 | 1.33 |
| Borrowings | 6.88 | 6.07 | 7.02 |
| Other Liabilities | 14.69 | 5.17 | 7.25 |
| Total Liabilities | 32.33 | 18.16 | 15.60 |
Balance Sheet Banter:
- Assets doubled in a year — faster than Delhi’s rental rates.
- Borrowings stable, but

