1. At a Glance – Tiles, Tiles Everywhere
Somany Ceramics is one of those companies you think you understand because you’ve seen the tiles everywhere — showrooms, builders’ offices, and your neighbour’s newly renovated bathroom. But the numbers? They’ve been quietly messy and now suddenly interesting.
Market cap sits around ₹1,589 crore, stock price hovering near ₹387, and the company just delivered a Q3 PAT jump of ~74% YoY. Quarterly revenue came in at ₹682 crore, with margins inching up and utilisation improving. Sounds exciting? Hold your horses.
Returns over 1 year are still -20%, ROE is a modest ~8%, and five-year stock returns are basically flat. This is not a momentum darling — this is a turnaround soap opera with ceramic dust flying everywhere.
So the big question: is Somany finally getting its glaze back, or is this just one shiny quarter before reality cracks the tile? Let’s dig in.
2. Introduction – A Legacy Brand Having a Mid-Life Crisis
Somany Ceramics is not new. Founded decades ago, it has survived liberalisation, Chinese dumping, Morbi chaos, GST tantrums, and now high energy costs.
It is India’s 2nd largest domestic tile player, which sounds impressive until you realise the tile industry is brutally competitive and capital-hungry. Everyone has capacity, everyone discounts, and everyone claims “premiumisation”.
Over the last few years, Somany struggled with low margins, rising debt, and inconsistent profitability. Stock performance reflected that pain. But FY25–FY26 is showing signs of stabilisation — better utilisation, cost controls, and some strategic pruning of subsidiaries.
Is this a genuine turnaround or just cyclic relief? That’s what we’re here to judge
— without emotional attachment to bathroom tiles.
3. Business Model – WTF Do They Even Do?
Somany sells complete décor solutions, not just tiles. Translation:
Tiles + sanitaryware + bath fittings + vibes.
Revenue mix (FY23):
- Ceramic tiles: 34%
- Polished vitrified tiles: 26%
- Glazed vitrified tiles: 29%
- Sanitaryware: 6%
- Bath fittings: 4%
Tiles dominate, and vitrified tiles are the real margin drivers. Sanitaryware and fittings are still side hustles, not main income streams.
Somany operates via:
- Own manufacturing
- Joint ventures
- Outsourcing (Morbi ecosystem)
This asset-light + JV heavy model reduces capex pain but also limits margin control. Smart? Yes. Sexy? Not always.
4. Financials Overview – The Quarter That Woke Everyone Up
Q3 FY26 Performance (₹ crore)
| Metric | Latest Q3 | YoY Q3 | Prev Q2 | YoY % | QoQ % |
|---|---|---|---|---|---|
| Revenue | 682 | 645 | 685 | 5.8% | -0.4% |
| EBITDA | 62 | 53 | 54 | 17.0% | 14.8% |
| PAT | 17 | 10 | 12 | 73.6% | 41.7% |
| EPS (₹) | 4.39 | 2.27 | 3.65 | 93.4% | 20.3% |
Annualised EPS (Q3 rule)
Average of Q1–Q3 EPS × 4 ≈ ₹15.8, matching TTM EPS.
Margins improved, profits jumped, but revenue growth is still single-digit. This is a cost control story, not a demand explosion.
Would you trust a turnaround driven more by expenses than volumes?
5. Valuation Discussion – Fair
