1. At a Glance – Blink and You’ll Miss the Plot Twist
PC Jeweller is that Bollywood comeback story nobody was sure would actually release. Market cap sitting around ₹7,929 crore, stock price chilling near ₹10–11, while the balance sheet is screaming “I survived”. Q3 FY26 delivered ₹875 crore revenue (+37% YoY) and ₹190 crore PAT (+29% YoY), which for a company that was legally strangled not too long ago, is nothing short of dramatic background music.
Debt? Down by ~68% from peak levels. Inventory? Finally released from DRAT custody in October 2025 after being treated like seized contraband. Showrooms? Down from the ego-driven 82 in FY22 to a survival-focused 57 stores, with franchises now doing the heavy lifting. Promoters? Holding ~37%, down from earlier glory days, but at least no pledges hanging like a sword.
ROCE is still a modest ~6.5%, but let’s be honest — survival comes before seduction. The stock trades at about 1.1× book value and ~12× earnings, while peers like Titan are partying at nosebleed valuations. Question is simple: is this a genuine turnaround… or just a good quarter wearing makeup?
2. Introduction – From Jewellery King to Courtroom Regular
Once upon a time, PC Jeweller Ltd was everywhere. Big stores, bigger ads, and even bigger ambition. Then came debt, exports gone bad, receivables stuck abroad, banks knocking, and courts holding inventory keys like hostel wardens.
Between FY22 and FY24, revenues collapsed by 62%, losses deepened, and insolvency proceedings hovered ominously. SBI knocked on NCLT’s door, SEBI waved a show-cause notice at promoters, and auditors started adding “qualified” like it was their favourite adjective.
Fast forward to FY25–FY26, and the script flips. Inventory is back. Debt
is being settled via OTS. Fresh capital of ~₹3,200 crore+ raised through preferential issues. Q3 FY26 prints profits that look… normal. Not euphoric. Just normal — which itself is an upgrade.
But make no mistake: this is not a clean-sheet company. This is a bruised heavyweight trying to get back into the ring without collapsing in round one.
So the real question: is PC Jeweller rebuilding a business… or just refinancing time?
3. Business Model – WTF Do They Even Do? (Without the Drama)
At its core, PC Jeweller does what every Indian wedding needs: gold, diamonds, and emotional blackmail in velvet boxes.
Core Streams
- Retail Jewellery (India): Gold, diamond-studded jewellery, silver articles.
- Digital Gold: 24K digital gold investments starting as low as ₹100 — modern wrapper, old metal.
- Exports (B2B): Earlier routed via Dubai-based dealers to the Gulf. Currently zero contribution, thanks to stuck receivables.
- Manufacturing: Four in-house facilities in Noida, allowing design control and margin protection.
Retail Strategy Shift
Earlier: company-owned mega stores everywhere.
Now: franchise-first model, lighter balance sheet, lower capex, less ego.
The company is pushing:
- Up to 100 franchise showrooms
- MoU
