1. At a Glance – Protection with Valuation Anxiety
Cupid Ltd is no longer just India’s most awkward dinner-table stock. It has become one of the most explosive smallcap reratings in recent market history. With a market cap of ₹10,494 crore, a stock price of ₹390, and a 451% return in one year, Cupid has gone from “WHO-approved niche exporter” to “Instagram finfluencer favourite”.
Q3 FY26 was the company’s best quarter ever:
- Revenue: ₹104 Cr
- PAT: ₹32.9 Cr
- EBITDA margin: ~43%
- QoQ profit growth: +197%
- 3-month return: 67%
Sounds dreamy, right? But here’s the twist: the stock trades at 126x P/E, 27.5x book value, and EV/EBITDA of ~87x. That’s not protection, that’s exposure.
Is Cupid becoming a global sexual wellness FMCG giant, or has the stock already priced in every bedroom fantasy for the next decade? Let’s unzip the numbers.
2. Introduction – From NGO Supplier to Market Darling
Cupid was founded in 1993 and quietly built a global niche supplying male and female condoms to WHO, UNFPA, and governments across 100+ countries. For years, it was boring, profitable, and ignored.
Then three things happened:
- New management (Halwasiya family) entered in Oct 2023.
- Margins exploded post FY24 due to scale, pricing, and operating leverage.
- The market discovered that Cupid is not a sin stock – it’s a global public health exporter with FMCG optionality.
Suddenly, every quarterly result started looking like a startup demo day:
- Triple-digit growth
- Margin expansion
- Bonus issues
- Capacity expansion
- Saudi Arabia factory
- Brazil orders
- IVD kits
- Deodorants
- And now… fashion retail investments (yes, really)
Cupid is no longer subtle. It’s
loud, confident, and expensive.
3. Business Model – WTF Do They Even Do?
Cupid’s business is actually very simple:
Core Products
- Male condoms
- Female condoms (Cupid is the first company in the world with WHO prequalification for both)
- Lubricant jelly
- IVD kits (HIV, Hepatitis B, Dengue, Malaria, Pregnancy kits)
Revenue Mix (FY24)
- Contraceptives & Jelly: ~92%
- IVD kits: ~2%
- Others: ~6%
Geography
- Exports to 105+ countries
- 90%+ revenue from international markets
- Long-term supply contracts with WHO/UNFPA
This is not Durex-style retail branding. This is bulk global procurement, where scale, certifications, and reliability matter more than Instagram ads.
But now Cupid wants more. Much more.
4. Financials Overview – The Quarter That Changed Everything
Quarterly Comparison Table (₹ Cr)
| Metric | Latest Qtr (Q3 FY26) | YoY Qtr (Q3 FY25) | Prev Qtr (Q2 FY26) | YoY % | QoQ % |
|---|---|---|---|---|---|
| Revenue | 104 | 51 | 90 | 105.7% | 15.6% |
| EBITDA | 45 | 16 | 34 | 181% | 32% |
| PAT | 33 | 11 | 24 | 197% | 37% |
| EPS (₹) | 1.22 | 0.41 | 0.90 | 197% | 35% |
Annualised EPS (Q3 rule)
Average of Q1, Q2, Q3 EPS × 4
≈ ₹3.11 (matches TTM EPS)
Margins are not just improving – they’re flexing. Question: is this peak or platform?
5. Valuation Discussion – When Condoms Trade Like SaaS
P/E Method
- EPS: ₹3.11
- Industry

