1. At a Glance
Apeejay Surrendra Park Hotels Ltd (ASPHL) — the 87-year-old host that went public just recently — is now throwing a lavish party across India’s hospitality scene. Witha ₹3,008 crore market cap, aP/E of 32.7, and acurrent price of ₹141, the company’s ballroom lights are flickering between luxury ambition and fiscal discipline.In Q2FY26, ASPHL’ssales jumped 15.2% YoY to ₹157 crore, but profits tripped by43.6% to ₹15.5 crore— clearly, the buffet cost more than expected. The stock has been sulking, down13% in 6 monthsand8% in 3 months, even as competitors check in with record occupancies.
WithROCE at 12%,ROE at 6.87%, andEV/EBITDA at 14.3, the numbers whisper “steady but not sizzling.” But here’s the twist — they just acquiredZillion Hotelsfor a cool₹224.76 crore, adding a primeJuhu propertyin Mumbai to their growing empire.
As the Bhagavad Gita reminds us, “Yogah Karmasu Kaushalam” — excellence in work is yoga. The Park Hotels is clearly doing its Surya Namaskar in luxury, food, and expansion — but can it maintain balance while juggling debt, design, and diners?
2. Introduction
Apeejay Surrendra Park Hotels is not your typical “chai-pakora” hotel story. This is a brand that started with colonial tearooms, turned them into a cultural movement, and then sprinkled five-star glitter on top. Today, it’s a full-blown hospitality cocktail — part royal heritage, part Gen-Z hangout, and part financial tightrope walk.
FromFlurys tearoomsserving nostalgia on porcelain plates toZone Connecthotels catering to urban millennials, ASPHL has a knack for turning ambience into an asset class. Yet, behind the chandeliers lies a spreadsheet that’s just as interesting.
FY25 ended with₹644 crore in revenueand₹91.9 crore in PAT, a neat 32% profit growth. But, hospitality isn’t an easy ride — one bad monsoon and tourists disappear faster than dessert at a wedding buffet. Withdebt of ₹216 crore, adebt-to-equity ratio of 0.17, andinterest coverage of 7.6x, the company’s leverage is mild, but expansion ambitions — like their ₹500 crore capex plan — could easily tilt that equation.
Can ASPHL manage its growth hangover, or will the cost of fine dining and fancy hotels chew through the profits? Buckle up — this story has drama, acquisitions, and even a yacht division. Yes, they literally rent yachts.
3. Business Model – WTF Do They Even Do?
Think of Apeejay Surrendra Park Hotels as that friend who doeseverything— from hosting parties to baking cakes to running a yacht club.
At its core, ASPHL is ahospitality and F&B companywith five key hotel brands:
- The Park– their luxury flagship, home to chandeliers and CEOs. (~8 hotels, ~1,201 keys)
- The Park Collection– upper mid-market charmers for those who prefer luxury without guilt. (~4 hotels)
- Zone by The Park– sleek, modern, and management-contract heavy. (~12 hotels, ~689 keys)
- Zone Connect– upper midscale segment for small-town heroes and smart travellers. (~10 hotels, ~441 keys)
- Stop by Zone– budget motels for quick pit stops. (~4 motels)
Add to that theFlurys empire— 95 outlets across India, from cafes to kiosks — a brand so iconic it could probably run for Mayor of Kolkata and win.
The company operates through a mix ofowned (7 hotels),leased (5), andmanaged (22)properties — anasset-light hybrid modelthat keeps capex lower than your typical five-star vanity project.
And then there’s the wildcard:Apeejay Charter Pvt Ltd, which rents yachts. Because why just manage hotels when you can literally float your brand?
4. Financials Overview
| Metric | Latest Qtr (Sep 2025) | YoY Qtr (Sep 2024) | Prev Qtr (Jun 2025) | YoY % | QoQ % |
|---|---|---|---|---|---|
| Revenue (₹ Cr) | 157 | 137 | 148 | 15.2% | 6.1% |
| EBITDA (₹ Cr) | 47 | 40 | 45 | 17.5% | 4.4% |
| PAT (₹ Cr) | 15.5 | 27 | 17 | -43.6% | -8.8% |
| EPS (₹) | 0.73 | 1.29 | 0.80 | -43.4% | -8.8% |
Annualised EPS = ₹0.73 × 4 = ₹2.92 →P/E = 48x(based on Q2 run-rate).
Commentary:Revenues are climbing, but profits just slipped on the banana peel called “costs.” Q2’s PAT dropped 43%, which is what happens when your AC bills and
staff bonuses meet an expensive Juhu acquisition. Still, OPM stayed around 30% — better than many budget hotel peers.
Hospitality is cyclical, but ASPHL’s rooms are filling faster than most. The challenge? Keeping margins intact while expanding into palace hotels and beach cities.
5. Valuation Discussion – Fair Value Range Only
Let’s crunch it elegantly (and sarcastically):
Method 1: P/E MethodTTM EPS = ₹4.31Industry P/E = 38.4ASPHL’s own P/E = 32.7→ Fair value range = ₹4.31 × (30–38) =₹129 – ₹164
Method 2: EV/EBITDAEV = ₹3,193 CrEBITDA (TTM) = ₹213 CrEV/EBITDA = 15x (approx)Peer average (Indian Hotels, Lemon Tree, Chalet) ≈ 17–22x→ Fair EV/EBITDA range = 15–18x =₹3,193–₹3,800 Cr→₹141–₹168/share
Method 3: DCF (assuming 12% growth, 10% discount rate)Intrinsic range ≈₹135 – ₹170/share
Fair Value Range: ₹130 – ₹170/share
Disclaimer: This fair value range is for educational purposes only and is not investment advice. Don’t blame us if you book a suite instead of profits.
6. What’s Cooking – News, Triggers, Drama
A lot. The management seems busier than a wedding planner during shaadi season:
- Acquisition Mania:BoughtZillion Hotelsfor ₹224.76 crore, gaining a Juhu luxury property. That’s Mumbai real estate — practically a new religion.
- Partnership Parade:Formed an LLP withGoyal Groupfor a Jaipur hotel, taking a 51% stake.
- Expansion Fever:Signed management deals forZone by The Parkhotels inIndore, Mathura, Govardhan, andJaipur— adding over 400 new keys.
- Flurys Explosion:18 new outlets launched, including 8 in Mumbai. The tearoom is slowly turning into a national breakfast movement.
- ICRA Rating:Upgraded toA+ (Stable)— so lenders are finally sending flowers.
- Tax Drama:Paid penalties worth ₹1.68 Cr + ₹0.83 Cr for old tax issues. Even luxury chains can’t escape the IT Department’s “hospitality.”
The upcoming years look busy withgreenfield hotels in Kolkata and Pune, funded largely by monetising real estate — because nothing funds luxury like selling old luxury.
7. Balance Sheet
| (₹ Cr) | Mar 2024 | Mar 2025 | Sep 2025 |
|---|---|---|---|
| Total Assets | 1,454 | 1,642 | 1,908 |
| Net Worth (Equity + Reserves) | 1,193 | 1,280 | 1,305 |
| Borrowings | 93 | 158 | 216 |
| Other Liabilities | 168 | 204 | 387 |
| Total Liabilities | 1,454 | 1,642 | 1,908 |

