There are companies that struggle… and then there are companies that blame the monsoon like it’s an evil Bollywood villain personally targeting their balance sheet. Kriti Industries is currently in that second category. Imagine running a pipe business where rainfall itself becomes your biggest competitor — yes, actual rain replaced irrigation demand. That’s exactly what happened here. Revenue crashed 35% YoY in Q3, margins went on a diet, and profits played hide and seek with losses. Meanwhile, the company is experimenting with power generation, cancelling warrants worth crores, and telling investors “don’t worry, Q4 will be better.” This feels less like a business cycle and more like a Netflix thriller titled “Inventory Losses & Monsoon Drama.”
And just when you think things can’t get more interesting, they say: “We might enter electricity generation.” Pipes to power plants — what’s next, launching rockets?
So the real question is: Is this a temporary pothole… or are we looking at a long-term drainage issue?
2. Introduction – When Rain Became the Enemy
Let’s start with the irony.
A company that literally sells pipes to transport water got hurt because… there was too much water.
According to management, the extended monsoon from May to October basically killed demand. Farmers didn’t need irrigation pipes because nature provided free irrigation. Imagine being in the umbrella business and complaining that it didn’t rain — except here, it rained too much.
Revenue dropped sharply and profitability collapsed due to:
Lower agri demand
Inventory losses from falling polymer prices
Higher-cost raw material contracts
Weak dealer throughput
The result? A year where the company wasn’t just fighting competition — it was fighting weather, inventory cycles, and its own procurement strategy.
But here’s the interesting twist: the company claims this is temporary.
They believe:
Demand will return in Q4
Lower pipe prices will boost affordability
Water availability will encourage farmers to invest again
So now the story becomes a classic Indian drama: “Bad year because of monsoon. Good year because of monsoon.”