🟢 At a Glance:
Hero MotoCorp reported 5.08 lakh dispatches in May 2025 — motorcycles, scooters, and electric VIDA units combined. That’s a solid bump, but with competition heating up (hi, Ola Electric), can Hero sustain this momentum, or is this just a seasonal sugar rush?
🛵 What Did Hero Actually Report?
Let’s skip the brochure fluff and get to the point:
| Metric | May ’25 | May ’24 | YoY Growth |
|---|---|---|---|
| Motorcycles | 4,75,164 | 4,71,186 | +0.84% |
| Scooters | 32,537 | 26,937 | +20.8% |
| Total | 5,07,701 | 4,98,123 | +1.92% |
| Domestic Sales | 4,88,997 | 4,79,450 | +2.0% |
| Exports | 18,704 | 18,673 | Flat |
| VIDA (EV) Dispatches | 8,361 | Not listed | — |
| VIDA VAHAN Regn. | 7,161 | — | — |
So yes — 5 lakh VAHAN registrations and 5.08 lakh dispatches sounds sexy. But scooters did all the heavy lifting in terms of growth, and exports remained flat.
⚡ VIDA Is Actually Getting Real
Hero’s electric brand VIDA might’ve sounded like a PR side hustle in 2023, but it’s evolving fast:
- 8,361 units dispatched in May
- 7,161 VAHAN registrations
- (excluding Telangana)
- 7.2% EV market share in the scooter segment
And the punchline?
🛴 A new VIDA electric scooter is launching on July 1, 2025, right in time to spoil Ola’s party.
Also, the IPL-backed “Charging Simple Hai” campaign worked — “Every plug point is a VIDA charging point” made EVs feel less scary for average users. Clever move.
🌏 Global Markets: Bangladesh > Europe?
While Ola and Ather eye Western glory, Hero quietly strengthened performance in Bangladesh and Colombia. Exports stayed flat at ~18,700 units, but growth is expected.
So what’s the game plan?
Push premium products in India. Dump volumes in Bangladesh. Repeat.
💎 The Premium Strategy
