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S H Kelkar & Company Q2FY26 Concall Decoded – Smells Like Overinvestment, but Hopes Still Aromatic


1. Opening Hook

If optimism were a fragrance, S H Kelkar just launched a new limited edition — “Cautiously Confident No. 26.” Despite Europe sniffing recession, a factory fire, and raw material inflation still lurking, management insists it’s all part of a “strategic aroma journey.” Investors, however, are holding their noses after margin compression and ballooning costs disguised as “creative development.” The scent trail gets stronger — read on, because things start smelling even more interesting when CFOs call insurance surcharges “temporary” and 15% growth “sustainable.”


2. At a Glance

  • Revenue up 12% YoY: CFO insists it’s not perfume inflation — just “steady demand magic.”
  • EBITDA margin 14.5% (adjusted): That’s after removing Rs. 32 crore in “new initiative fragrance.”
  • European business muted: Blame “soft sentiment,” not the lack of deodorant.
  • Capex spree continues: Rs. 32 crore in H1; expect more in H2 because “expansion smells like growth.”
  • Net Profit flat: Profits took a power nap while costs partied abroad.
  • Debt elevated: Currency restatement smells like trouble, but management calls it “notional.”

3. Management’s Key Commentary

“Revenue grew 12% YoY driven by steady demand across all categories.”
(Translation: The India unit pulled the cart while Europe forgot the map.)

“Rs. 32 crore was invested in new initiatives this half.”
(Translation: We’re burning cash like incense and calling it innovation.) 😏

“Adjusted EBITDA margin stood at 14.5%, comparable to H2FY25.”
(Translation: Comparable — if you squint hard and ignore insurance charges.)

“Our new U.S. creative center is operational.”
(Translation: Yet another expensive office smelling of ambition and rent.)

“European softness continues, but brownfield expansion in the Netherlands is on track.”
(Translation: The continent may be slow, but we’re busy building there anyway.)

“We expect margins and profitability to substantially improve over the next 15–18 months.”
(Translation: Please, just give us six more quarters of patience — and premium insurance.)

“Investments are the foundation for sustained growth.”
(Translation: We’ve lit a scented candle of hope and are praying it pays off.) 😅


4. Numbers Decoded

MetricQ2FY26YoY ChangeCommentary
Revenue₹12% ↑+12%Domestic growth saved the perfume.
EBITDA Margin (Reported)~12%Costs rose faster than musk spreads.
Adjusted EBITDA Margin14.5%Flat vs H2FY25Adjustments now an art form.
Creative Initiative Spend₹32 CrNewThe “smell R&D” budget.
Insurance Surcharge₹7 Cr
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