1. At a Glance
Foce India Ltd, the ₹921 crore mid-range wristwatch and men’s accessories player, just reported itshalf-yearlyresults, and let’s just say the clock is ticking fast — maybe too fast for comfort. At ₹1,882 per share and a P/E of 69x, this company seems to believe it’s Titan’s cooler cousin from the streets of Andheri. With a revenue of ₹58.6 crore and PAT of ₹5.81 crore in the latest half (Sep 2025), Foce India’s story is part horology, part drama, and all numbers. The company posted an OPM of 14%, an ROE of 20%, and an ROCE of 19.1%. But behind those clean dials lie 202 days of debtor waiting time — that’s not credit, that’s a sleep cycle.
Over the last three months, the stock clocked a 20.6% return (pun intended), even after a -5% correction on Nov 24th. Meanwhile, the management seems to be juggling wristwatches and court watches — thanks to a PMLA search in 2023 that froze their bank accounts but not their enthusiasm for expansion.
So, what’s ticking inside Foce India’s balance sheet? Let’s wind it up and see if this watchmaker can keep time — or if it’s running out of battery.
2. Introduction
In an industry dominated by giants like Titan and Ethos, Foce India Ltd (FIL) is that guy who walks into the boardroom wearing a shiny watch but insists it’s “affordable luxury.” Incorporated in 2001, FIL has built its niche in the mid-segment wristwatch and men’s accessories market. They’re not just selling time; they’re selling attitude — belts, wallets, perfumes, and jewelry that make you look like a CEO, even if your salary screams “intern.”
What’s more interesting? FIL isn’t just a distributor. It manufactures and imports under multiple brand names, operating through a network of over 1,700 retail stores across India. Imagine being in every mall kiosk, corporate gifting catalog, and yet staying off the consumer radar — that’s Foce for you, the stealth marketer of horology.
But behind this suave exterior, there’s an undertone of corporate thriller. Remember the PMLA search in January 2023? Authorities walked in, froze four of their bank accounts, and left without issuing a show-cause notice — a classic Bollywood plot twist. Yet, despite all this, the company kept its tick steady, reporting consistent profits and even incorporating subsidiaries like Fo Industries Pvt Ltd (manufacturing) and Foce Realty Solutions Pvt Ltd (real estate — because why not diversify from watches to walls?).
So, is Foce India a precision timepiece in motion or a fancy chronograph running on borrowed seconds? Keep your stopwatch ready; we’re just getting started.
3. Business Model – WTF Do They Even Do?
Let’s simplify: Foce India sells watches — lots of them — and adds accessories to sweeten the deal. The company’s empire is built around the mid-priced segment of wristwatches, competing with Titan’s Sonata range and Ethos’s entry-level luxury offerings.
Their product basket includes:
- Watches(Analog, Automatic, Chronograph, Multifunction, and the oddly specific “Pickleball Edition”)
- Wallets & Belts– because your wrist alone shouldn’t have all the fun.
- Perfumes & Jewelry– to complete the “I’m successful” starter pack.
FIL acts as the authorized distributor for Foce Watches in India and imports several models while manufacturing others domestically via its subsidiaryFO Industries Pvt Ltd. The brand has strong retail penetration, with 1,700 stores across India, and also caters to corporate clients for gifting programs.
And because every SME dreams of being a conglomerate, they also ownFoce Realty Solutions Pvt Ltd, dabbling in real estate investments. From timepieces to time-shares, truly a diversified horological experience.
So yes, Foce India does watches and accessories — but also a bit of real estate, a bit of flair, and a bit of suspense. You know what they say: “Why just make watches when you can make headlines?”
4. Financials Overview (Half-Yearly Results – Consolidated Figures in ₹ Crores)
| Metric | H1FY26 (Sep 2025) | H1FY25 (Sep 2024) | H2FY25 (Mar 2025) | YoY % | HoH % |
|---|---|---|---|---|---|
| Revenue | 58.6 | 34.0 | 70.0 | 72.4% ↑ | -16.3% ↓ |
| EBITDA | 8.0 | 9.0 | 10.0 | -11.1% ↓ | -20.0% ↓ |
| PAT | 5.81 | 7.0 | 8.0 | -17.0% ↓ | -27.4% ↓ |
| EPS (₹) | 11.87 | 14.02 | 15.41 | -15.3% ↓ | -23.0% ↓ |
Type:Half-Yearly (Data in
₹ Crores)Annualized EPS:₹11.87 × 2 = ₹23.74P/E based on annualized EPS:₹1,882 / ₹23.74 ≈79x
That’s right — Foce India is trading at a Titan-level valuation, without Titan’s sales volume, brand legacy, or nationwide billboard presence. The margins fell sharply from 26% last year to 14%, suggesting the cost of style just went up. Maybe even the wristbands are imported now.
5. Valuation Discussion – Fair Value Range
Let’s try three lenses to decode this watch price:
(i) P/E Method:Annualized EPS = ₹23.74Industry P/E = 28.3→ Fair Value = 23.74 × 28.3 =₹672/share
(ii) EV/EBITDA Method:EV = ₹963 CrEBITDA (TTM) = ₹18 CrEV/EBITDA = 52.9x (ouch)Industry EV/EBITDA (avg for watch/retail peers like Ethos, Titan) ≈ 25x→ Fair EV = 18 × 25 = ₹450 Cr→ Fair Value = 450 / No. of shares (≈49 lakh shares) ≈₹920/share
(iii) DCF Approach (simplified):Assuming FCF = ₹20 Cr, growth 12%, discount rate 10%, 10-year horizon → ₹800–₹950/share range.
Educational Fair Value Range:₹670 – ₹950 per share
Disclaimer: This fair value range is for educational purposes only and is not investment advice.
So, while the stock trades at ₹1,882, its fair value range looks about half that. But hey, luxury watches sell on aspiration, not arithmetic.
6. What’s Cooking – News, Triggers, Drama
If Foce India had a Netflix documentary, it would be titled“Ticking Under Pressure.”
- PMLA Investigation (2023):Authorities froze four of its bank accounts during a raid but issued no show-cause notice. The case is still under investigation. Yet, the company maintained normal operations — resilience or reflexes of a good watchmaker?
- Rights Issue (2024):Board approved a ₹49 crore rights issue and a hike in authorized capital to ₹12 crore, plus a ₹100 crore borrowing limit. Looks like they’re gearing up for expansion or maybe a horological empire-building phase.
- Auditor Change:September 2024 saw a shuffle in auditors — the corporate equivalent of changing your watch strap to hide scratches.
- KMP Shakeup:

