1. At a Glance
Ladies and gentlemen, meetTrue Colors Ltd, the latest SME darling from Surat that went from printing t-shirts to printing money. The company, incorporated in October 2021, is now valued at a₹641 crore market cap, trading around₹260per share. ItsROE of 70.5%screams “cash efficiency on steroids,” and itsROCE of 43.8%could make any textile veteran blush.
InQ2FY26 (September 2025), True Colors delivered₹151 crore in salesand₹14.7 crore PAT, up awhopping 475% YoY. That’s not growth — that’s detonation. Profit margins have thickened to19.1%, and while most textile players are crying over cotton prices, these folks are laughing all the way to the dye house.
But wait, it’s not all rainbows. Promoter holding slipped26%post-IPO (ouch), and debtor days jumped from67 to 88 days. Still, for a company that’s barely four years old and already installingIndia’s first Konica Minolta SP-1 printer (70,000 meters/day throughput), the question isn’t whether they’re ambitious — it’s whether they’re colorblind to risk.
2. Introduction
In a world where textile companies fight over yarn margins,True Colorsdecided to play a smarter game — supplying the machines, the ink, the paperandthe printing. They aren’t just in the fabric business; they’re in theentire ecosystembusiness. It’s like opening a chai stall, owning the tea garden, and selling the cups too.
The company started in 2021, right when textile printing was going digital faster than Instagram filters. From the smell of solvent ink to the hum of heat presses, this startup stitched together machinery imports, sublimation paper manufacturing, and digital printing services — all under one roof.
Fast forward to FY25, and it’s no longer a side hustle. True Colors clocked₹292 crore in salesand₹36 crore PAT, with profits soaring 199% year-on-year. Meanwhile, India’s textile dinosaurs are still figuring out how to log into their ERP.
Yet, for all its color, this business also has shades of caution. Adebt of ₹73 crore,zero dividend, and aP/E of 17.6make it interesting but not flawless. Then again, for a 4-year-old SME to show up at theAshika Manufacturing Conference 2025as a panelist and not a participant — that says something.
3. Business Model – WTF Do They Even Do?
Imagine a world where every printed fabric, every sublimated jersey, and every customized bedsheet passes through True Colors’ ecosystem. That’s the dream these folks are selling — and executing.
Here’s how the rainbow breaks down:
- Machinery & Ink DistributionThey import and sell big boys of the printing world —Konica Minolta, Hopetech, Itten, Pengda, Skyjet— and offer spares, maintenance, and after-sales tantrum management. Think of it as a car dealership that also owns the service stationandsells petrol.
- Sublimation Paper ManufacturingTheir plant produces10.16 crore metersof sublimation paper annually, of which they actually sell8.87 crore meters— an impressive87.28% utilization. For the uninitiated, sublimation paper is what transfers digital prints onto fabric — basically, the middleman between imagination and polyester.
- Digital Textile Printing ServicesThey print cotton, silk, polyester, viscose, and blends for others. Whether it’s your “startup hoodie” or that floral bedsheet your mom bought online, chances are it’s been touched by True Colors’ ink.
This trifecta — machines, consumables, and printing — forms avertically integrated model. That means fewer vendors, more margins, and total control of the supply chain.
It’s a business designed for efficiency — and when paired with a growing fashion and e-commerce market, it’s a dangerous (read: profitable) combination.
4. Financials Overview (Quarterly Results)
Figures in ₹ crores
| Metric | Sep 2025 | Sep 2024 | Mar 2025 | YoY % | QoQ % |
|---|---|---|---|---|---|
| Revenue | 151 | 93 | 141 | 62.4% | 7.1% |
| EBITDA | 23 | 7 | 33 | 228.6% | -30.3% |
| PAT | 14.7 | 2.56 | 22 | 475% | -33% |
| EPS (₹) | 5.97 | 1.13 | 11.43 | 428% | -47.8% |
Data Type:Half-Yearly Results → Annualised EPS = ₹5.97 × 2 = ₹11.94At
CMP ₹260, theP/E = 21.8x— reasonable for a high-ROE niche manufacturer.
Commentary:Revenue nearly doubled YoY, but QoQ softness hints at post-IPO digestion. Margins remain healthy thanks to scaling in sublimation paper and job-work printing. EPS growth looks like it had an espresso shot, but don’t forget — FY25 had an IPO boost and lower tax base.
5. Valuation Discussion – Fair Value Range
Let’s play with three toys:P/E,EV/EBITDA, and a simpleDCF sanity check.
Method 1: P/E MethodFY25 EPS = ₹17.4Industry Average P/E = 34.3Fair Value Range (0.6x to 0.9x of industry) = ₹17.4 × (20–31) =₹350–₹540
Method 2: EV/EBITDA MethodEV = ₹589 crore, EBITDA (TTM) = ₹56 crore → EV/EBITDA = 10.4xIndustry peers trade between 15x–25x.Fair EV = 15×EBITDA = ₹840 croreImplied price =₹370–₹420
Method 3: DCF (simplified)Assuming 25% profit growth for 3 years, terminal growth 5%, discount 13% → fair range₹360–₹480
👉Educational Fair Value Range: ₹350 – ₹480 per share
Disclaimer: This fair value range is for educational purposes only and is not investment advice.
6. What’s Cooking – News, Triggers, Drama
The ink hasn’t even dried on their IPO, and these guys are already making headlines.
- 21 Nov 2025:True Colors announced it soldIndia’s first Konica Minolta SP-1— the Ferrari of textile printers, capable of printing70,000 meters/day. Installation is set forMarch 2026.
- 17 Nov 2025:Company released itsearnings call transcriptfor H1FY26 — always a good sign when an SME actually hosts a con call instead of ghosting investors.
- 27 Nov 2025:They’ll be flexing their colors at theAshika Manufacturing Conferencein Mumbai. Expect LinkedIn posts with words like “synergy,” “scalability,” and “strategic leverage.”
With utilization already high (87% for paper, 69% for cotton printing), expansion seems inevitable. Also, the company’s digital-first distribution and ERP adoption plan could smoothen the bumps

