ADITYA BIRLA FASHION AND RETAIL LIMITED Q2FY26 Concall Decoded –Where “Fashion Forward” Met “Cash Backward” (₹295 Cr Loss Says Hi)

1. Opening Hook

Fresh off a festive season where shoppers blamed rains, roads, planets, and maybe even their exes for not buying enough clothes, ABFRL walked into Q2FY26 with swagger — and a ₹295 crore loss. But fear not, management insists this is just “seasonality,” not “seriously-ality.”

Between launching a 90,000 sq. ft. luxury temple with Galeries Lafayette and a Gen Z brand namedOWND!(because vowels are optional now), ABFRL seems determined to prove it can do everything, everywhere, all at once.

Stick around — because the real plot twist lands when they explain why Pantaloons looks premium but margins look anaemic. This getsmuchmore fun.

2. At a Glance

  • Revenue – ₹1,982 Cr, up 13%– Management says it’s pure growth. Excel sheets deny involvement.
  • EBITDA – up 7%– The sidekick arrived but refused to sprint.
  • EBITDA margin – 5.9%, down 30 bps– Blame marketing, brand building, and possibly astrology.
  • PAT – ₹295 Crloss– Profits said “BRB,” never came back.
  • Ethnic L2L – 20%+– Weddings never disappoint. Bank accounts do.
  • Pantaloons L2L – 7%– Footfalls up. Rains said “not so fast.”
  • OWND! revenue – up 43%– Gen Z buying fast fashion faster than we can spell it.
  • Cash – ₹2,150 Cr– But approx ₹600 Cr evaporated. Management: “Chill, H2 fixes everything.”

3. Management’s Key Commentary

Quote:“Demand environment remained cautious across categories.”(Translation: Customers browsed, touched, tried… but didn’t buy.)

Quote:“Early onset of Pujo helped boost footfalls.”(Translation: Thank you, Bengal, for saving the quarter — until rains destroyed everything.) ☔😏)

Quote:“Pantaloons profitability is higher at store level.”(Translation: Headquarters burned the money on marketing instead.)

Quote:“OWND! is gaining strong traction with Gen Z.”(Translation: Teenagers love it. Their parents paying the bills… less so.)

Quote:“Ethnic business saw a 200 bps EBITDA margin expansion.”(Translation: Weddings remain India’s favourite stimulus package.)

Quote:“TCNS margin improved by nearly 900 bps.”(Translation: We finally fixed the problem child — mostly.)

Quote:“Luxury margins look choppy because Galeries Lafayette expenses started.”(Translation: Store not open. Costs very open. Earnings not happy.) 😬)

4. Numbers Decoded

+-------------------------------+-------------------+
| Metric                        | Q2FY26            |
+-------------------------------+-------------------+
| Revenue                       | ₹1,982 Cr         |
| Revenue Growth                | 13% YoY           |
| EBITDA                        | ₹117 Cr
 (approx)  |
| EBITDA Margin                 | 5.9%              |
| PAT                           | -₹295 Cr          |
| Pantaloons Revenue            | ₹1,142 Cr         |
| Pantaloons L2L                | 7%                |
| Ethnic Revenue                | ₹505 Cr           |
| Ethnic L2L                    | 20%+              |
| OWND! Revenue Growth          | 43% YoY           |
| Stores Added (Q2)             | 30+ total         |
| Consolidated Cash             | ₹2,150 Cr         |
+-------------------------------+-------------------+

Side note:Tasva continues its cosmic journey of high growth + high losses. Ethnic revenues in H2 will be 70% of the year — aka the “Shaadi Ka Season Saves Us” model.

5. Analyst Questions (and the Translation)

Q:“Have you burned ₹900 Cr cash?”Mgmt:“No no… only ₹600 Cr.”(Translation: Don’t worry. Arre yaar.)

Q:“Pantaloons margins dipped despite L2L growth?”Mgmt:“Marketing doubled.”(Translation: We spent money to tell you we improved stores. Believe us.)

Q:“Is ethnic profit front-loaded?”Mgmt:“Absolutely not. H2 is where all the profits are.”(Translation: Trust the weddings.)

Q:“Why luxury margins dropped from 40%+ to 25%?”Mgmt:“Galeries Lafayette bills started.”(Translation: The rent is due. The sales aren’t.)

Q:“TMRW losses rising — why?”Mgmt:“We spent

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