📅 EduInvesting.in | May 12, 2025
🧾 Ticker: EMIL | Sector: Retail (Consumer Electronics)
🎯 Tagline (unofficial): “No EMI? EMIL says no fridge for you.” 😎
🎬 Intro – “Fridge, AC, Washing Machine, LED TV? Sir yeh sab milega”
While online retail gets all the limelight and Flipkart ads follow you everywhere like clingy exes, Electronics Mart India Ltd. (EMIL) is out here doing God’s work — selling ACs to middle-class families in 45°C summers.
They’re India’s 4th largest electronics retailer, and unlike Vijay Sales or Sulekha listings, they’re listed and profitable.
🧾 Business Model Breakdown – Retail Therapy, But with EMIs
- 🛍️ Large Format Stores – Think Croma, but desi and aggressive with discounts
- 🏪 144 stores across Andhra, Telangana, Delhi-NCR, and now expanding
- to Rajasthan
- 📦 Product Categories: TVs, Washing Machines, Mobiles, Fridges, ACs – basically “Bharat ka showroom”
They don’t manufacture. They just buy in bulk, sell in showrooms, and offer killer finance schemes. Retail, the old-school way — but it works.
📊 FY24 Performance – “Bhai fridge bik raha hai. Aur kaafi achha margin pe.”
| Metric | FY24 | FY23 | YoY Growth |
|---|---|---|---|
| Revenue | ₹6,284 Cr | ₹5,131 Cr | +22.5% |
| EBITDA | ₹497 Cr | ₹411 Cr | +21% |
| Net Profit | ₹182 Cr | ₹150 Cr | +21.3% |
| EBITDA Margin | 7.9% | 8.0% | Stable |
| Store Count | 144 stores | 123 stores | +17% |
💥 “Apna washing machine bhi upgrade ho gaya. EMIL ke profits bhi.”
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