📌 At a Glance:
Capri Global Capital Ltd (Capri Loans) has launched a new Auto Pay feature for its gold loan customers, allowing automatic repayments from linked bank accounts — no more branch visits, no more missed due dates, and definitely no more “bhool gaya” excuses.
🏦 About the Company
| Parameter | Details |
|---|---|
| Name | Capri Global Capital Limited (Capri Loans) |
| Listed On | BSE (531595), NSE (CGCL) |
| AUM (FY25) | ₹22,857+ crore |
| Branches | 1000+ branches across 19 states |
| Customer Accounts | Over 7 lakh |
| Employees | 11,000+ |
| Segments | MSME, Gold Loans, Construction Finance, Affordable Housing via CGHFL |
| Awards | ET Now Best Brands 2024, Great Place to Work (4th year in a row) |
🎖️ Rating Check:
- Long-Term: AA (Infomerics & Acuité)
- Short-Term: A1+ (CRISIL)
🏦 New Feature: Auto Pay for Gold Loans 💳
What is it?
A standing instruction–based Auto Pay setup that allows Capri Loans’ gold loan customers to:
- Auto-debit EMI from their bank account on the due date
- Avoid late fees or penalties
- Stop worrying about due dates, or worse, visiting branches
It’s like the lazy man’s EMIs — fully digital, and completely forgettable (in a good way).
🤖 Tech Meets Tradition: Digital Gold Rush?
This new Auto Pay feature is part of Capri Loans’ “phygital” (physical + digital) transformation — a term that sounds like it came from a fintech TED Talk, but is actually working in Tier 2 and 3 towns.
🚀 Earlier Move: Capri had already rolled out an AI-powered WhatsApp chatbot that lets customers:
- Check loan balances
- Pay dues
- View statements
- Retrieve documents
— all without stepping into a branch or even downloading an app.
💬 The only thing missing is a chatbot that emotionally supports you when gold prices drop.
🗣️ What the Boss Said
“The Auto Pay facility ensures timely repayments without the need to remember due dates. It reflects our continued commitment to enhance customer experience through technology-driven, user-friendly services.”
– Ravish Gupta, Business Head – Gold Loans, Capri Loans
Translation:
We’ve removed the most painful part of gold loans — remembering to pay them.
🔍 Why It Matters
💡 Gold Loans = Big Opportunity
- India holds 25,000+ tonnes of gold, mostly in households
- Gold loans are often short-term, emergency-driven, and hard to manage manually
- EMI defaults due to “forgot” are common
Auto Pay fixes that — and wins customer trust in the process.
📱 Auto Pay Benefits
| Feature | Benefit |
|---|---|
| Auto Debit | No manual payment needed |
| Secure Setup | Standing instruction at loan disbursal |
| No Late Fees | Due to missed or forgotten payments |
| Fully Digital | Available without visiting any Capri branch |
| Seamless Integration | Works with all major banks |
🧾 In short: It’s Paytm for your gold chain.
🏠 The Phygital Strategy – Capri’s Long Game
Capri isn’t trying to become the next fintech unicorn — it’s building a real hybrid empire:
- Physical Access: 1,000+ branches where humans still talk to humans
- Digital Ease: Chatbots, Auto Pay, and WhatsApp updates to reduce cost per customer
- Last-Mile Credit: MSME, housing, gold — all where banks fear to tread
Think of it as LIC meets PhonePe, but with better UI.
🧠 EduInvesting Take
Capri Loans is going after the gold loan market with the right mix of tech and tact.
Here’s what makes this move notable:
- 🪙 Gold loans are rising again as middle-class Indians need quick liquidity.
- 🤝 Auto Pay = trust booster + retention tool (nobody likes getting recovery calls).
- 🧑💻 Combined with WhatsApp bots and phygital servicing, this is how you scale NBFC 2.0.
🚀 Edu Verdict: Auto Pay might sound basic in 2025, but in Bharat’s real gold market, it’s a game-changer. This isn’t about flashy AI — it’s about reliable collections. And when it comes to gold, collections > innovation.
⚠️ Risks & Red Flags
- Auto Pay Failures: If bank accounts are low on funds, it won’t help much.
- Fraud Management: Auto debit without clear opt-in can backfire legally.
- Tech Reliance: Server downtime = EMI meltdown?
Still, it’s a smart, scalable feature. Gold loans need less friction and more automation — exactly what this offers.
📞 Media Contacts
| Name | Role | Contact |
|---|---|---|
| Jigna Vora | Corporate Communications | Jigna.Vora@capriglobal.in |
| Sneha Joshi | PR – Dentsu Creative | Sneha.Joshi@dentsu.com |
🛠️ What’s Next?
Capri Loans may soon:
- Roll out UPI-based collections
- Add voice-bot based servicing
- Expand gold loan reach in West & South India
- Offer gold-backed credit cards (Edu prediction 🔮)
With gold prices staying strong and Indians still emotionally attached to yellow metal, Auto Pay just might be the key to unlocking loan loyalty in Tier 3 India.
Tags: Capri Loans, Auto Pay Gold Loan, NBFC Digital Strategy, WhatsApp Banking, Gold Loan Repayment India, Phygital NBFC, MSME Credit India, EduInvesting
Author: Prashant Marathe
Date: June 7, 2025
Focus Keyword: Capri Loans Auto Pay Gold Loan
Meta Description: Capri Loans launches Auto Pay for gold loans to simplify repayment. No more late fees, no more branch visits – just set, forget, and stay secure.
