📌At a Glance:Capri Global Capital Ltd (Capri Loans) has launched a new Auto Pay feature for its gold loan customers, allowing automatic repayments from linked bank accounts — no more branch visits, no more missed due dates, and definitely no more “bhool gaya” excuses.
🏦 About the Company
| Parameter | Details |
|---|---|
| Name | Capri Global Capital Limited (Capri Loans) |
| Listed On | BSE (531595), NSE (CGCL) |
| AUM (FY25) | â‚ą22,857+ crore |
| Branches | 1000+ branches across 19 states |
| Customer Accounts | Over 7 lakh |
| Employees | 11,000+ |
| Segments | MSME, Gold Loans, Construction Finance, Affordable Housing via CGHFL |
| Awards | ET Now Best Brands 2024, Great Place to Work (4th year in a row) |
🎖️Rating Check:
- Long-Term:AA (Infomerics & Acuité)
- Short-Term:A1+ (CRISIL)
🏦 New Feature: Auto Pay for Gold Loans 💳
What is it?
A standing instruction–based Auto Pay setup that allows Capri Loans’ gold loan customers to:
- Auto-debit EMIfrom their bank account on the due date
- Avoid late fees or penalties
- Stop worrying about due dates, or worse, visiting branches
It’s like the lazy man’s EMIs — fully digital, and completely forgettable (in a good way).
🤖 Tech Meets Tradition: Digital Gold Rush?
This new Auto Pay feature is part of Capri Loans’“phygital” (physical
+ digital)transformation — a term that sounds like it came from a fintech TED Talk, but is actually working in Tier 2 and 3 towns.
🚀Earlier Move:Capri had already rolled out an AI-poweredWhatsApp chatbotthat lets customers:
- Check loan balances
- Pay dues
- View statements
- Retrieve documents— all without stepping into a branch or even downloading an app.
đź’¬ The only thing missing is a chatbot that emotionally supports you when gold prices drop.
🗣️ What the Boss Said
“The Auto Pay facility ensures timely repayments without the need to remember due dates. It reflects our continued commitment to enhance customer experience through technology-driven, user-friendly services.”–Ravish Gupta, Business Head – Gold Loans, Capri Loans
Translation:We’ve removed the most painful part of gold loans —remembering to pay them.
🔍 Why It Matters
đź’ˇ Gold Loans = Big Opportunity
- India holds
