š¢ At a Glance:
Ather Energy now has55 Experience Centres (ECs)in Maharashtra ā yes,fifty-five. Thatās more than some FMCG brands have distributors.
In just2 months, theyāve opened16 new ECsā from Nashik to Barshi. While rivals fight over Delhi EV subsidies, Atherās out here buildingan empire of test drives and fast chargers.
But the real story? Itās not about scooter sales. Itās aboutstrategy, scale, and saturation.
šŖ Quick Snapshot
| Metric | Value |
|---|---|
| Total Experience Centres (Maha) | 55 |
| New ECs in Last 2 Months | 16 |
| Total Service Centres in Maha | 39 |
| Gold Service Centres | 3 (Nashik, Vasai, Kolhapur) |
| Fast Chargers (Ather Grid) | 524 in Maharashtra |
| Fast Chargers (Pan India) | 3,578 |
| Total Chargers Globally | 3,611 (Incl. Nepal, SL) |
Ather isnāt selling scooters. Itās sellingconfidence.
šµ The Rizta Play
The real hero of this press release isRiztaā Atherās family scooter.
- Variants: Rizta S, Rizta Z (123km and 159km IDC ranges)
- USP:
- Giant 56L storage
- 22L front trunk (frunk š)
- Fall Safeā¢, Emergency Stop Signal, SkidControlā¢
- Pricing:
- Starts at ā¹1.08 lakh (Rizta S)
- ā¹1.29āā¹1.49 lakh for Rizta Z (ex-showroom Pune)
Basically:a storage king with an engineering degree.
āļø Tech Drop: 2025 Ather 450 Upgrades
- TrueRangeā¢improvements across 450S, 450X, and Apex
- Multi-mode Traction
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