🛒 “Dollar General’s Quarter Was So Tight, Even Their Profits Felt Discounted”


🟢 At a Glance:

Dollar General just reported its Q1 FY25 earnings, and it’s a mix of:

  • ✅ Improved profit
  • ❌ Shrinking same-store sales
  • 🚨 A very cautious outlook

Welcome to the retail rodeo, where inflation is cooling, but margins are still on thin ice — and Dollar General’s cart is swerving between “value” and “volume.”


💸 Key Financials (Q1 FY25)

MetricQ1 FY25YoY Change
🛍️ Net Sales$9.91 billion▲ 6.1%
💰 Net Income$513.4 million▲ 26.5%
📈 Diluted EPS$2.31▲ 27.6%
🏪 Same-Store Sales▼ 1.3%
📦 Gross Margin32.2%▲ 89 bps

🧠 TL;DR: Dollar General sold more overall, earned way more, but sold less per store. It’s like throwing a huge party… but fewer guests showed up to each room.


💥 What Went Right?

  • Net sales jumped despite weak same-store sales — thanks to new store openings
  • Gross margin improved due to better inventory management and reduced
  • shrink (aka theft shrinkage + clearance damage)
  • SG&A expenses were tightly controlled, despite store growth
  • Net income shot up 26.5% — biggest win of the quarter

CFO be like: “Finally, profits are profiting again.”


🧻 What’s Still Crumpled?

  • Same-store sales down 1.3% Customers might be trading down to even cheaper or simply buying less.
  • Consumables performed well (snacks, essentials), but non-consumables (home, apparel) remained weak.
  • Traffic & basket size? Not thrilling.

🏗️ Store Count

  • Dollar General opened 197 new stores in Q1.
  • Plan: 800+ net new stores in FY25.

Imagine a DG on every rural highway exit and behind every Walmart. That’s the vibe.


🔮 Updated FY25 Guidance

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