📱 IndusInd’s ‘INDIE’ App Now for 15 Million Users – Digital Banking or Digital Brainwash?

📌At a Glance:IndusInd Bank has expanded its ‘INDIE’ super-app to over 15 million retail banking customers. With 1.4 million new accounts and a 50% monthly active user rate, INDIE aims to be India’s next big digital banking revolution — complete with numberless debit cards and 3% rewards. But is it innovation or just a shiny wrapper on your savings?

🏦 About IndusInd Bank

  • HQ:
  • Pune, India
  • Founded:1994
  • Customers:~41 million
  • Branches:3,081
  • ATMs:3,027
  • Services:Retail, MSME, corporate, microfinance, NRI banking
  • Global Offices:London, Dubai, Abu Dhabi

🚀 What is INDIE?

A mobile-first super-app combining savings, FDs, loans, cards, mutual funds — and apparently your entire financial soul — into one UI.

🧪 Key Features:

  • Numberless debit
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