📌 At a glance
You heard that right — Post Malone, the man who rhymes about heartbreak and Hennessy like it’s poetry class, is landing in Guwahati this December. India’s Northeast is getting a global stage, as Assam government doubles down on its “concert economy” model. So while Mumbai flexes its IPL parties and Delhi argues over pollution masks, Guwahati said: “Hold my rice beer.”
Date: December 8, 2025
Location: Guwahati, Assam
Mood: “I Fall Apart” but economically thriving
🇺🇸 Who is Post Malone again?
For those whose playlists are still stuck in Arijit Singh and Lata Mangeshkar:
- Post Malone is a Grammy-nominated American rapper, singer, and “sad boy icon.”
- Hits include Rockstar, Sunflower, Wow., Circles, and Congratulations (which you should play if you guessed this move).
- He also performed in Mumbai in 2022 at the Zomato Feeding India concert. Around 25,000 fans showed up — and none went hungry (at least musically).
📍Why Guwahati? Not Delhi,
Mumbai or Bengaluru?
Because why not?
- The Assam government has launched a bold new experiment — the “Concert Economy” initiative.
- Goal: Attract international music acts and cultural tourism to the Northeast.
- Translation: Guwahati is done being just your “layover to Kaziranga.”
Assam’s Chief Minister Himanta Biswa Sarma wants the region to be known for music festivals, global culture, and economic spinoffs — not just rhinos and floods.
💰 What is the “Concert Economy”?
In case you’re wondering if this is a typo — no, it’s actually official.
Here’s how it works:
- Govt supports mega-events with infrastructure and marketing
- Events draw tourists, influencers, brands, sponsors
- Local economy thrives via hotels, food, travel, Uber surge pricing, and Instagram filters
This isn’t just a vibe. It’s a fiscal policy with
